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Graphic Design/Wordpress Webmaster with Wordpress experience La Toscana Investments importers of brands like Yankee Candle, Woodwick, Millefiori and other leading brands are looking for the services of a Digital Marketing assistant and Graphic Designer Applicants must have previous experience and good overall knowledge of maintaining and building websites with ecommerce and being able to support the sales team with different graphic work needed. A solid knowledge of SEO, Wordpress and WooCommerce is absolutely essential. This is a full time position and is based inhouse at our Head office in Meadowdale. We are not looking for freelancers or remote or work from home applicants If you believe you are the right applicant to work with brands like Yankee Candle,J J Cale and various other brands that we are responsible for then please send through a complete CV and portfolio with all details as well as references and a recent photo for us to evaluate your application to warren@yankeecandlesa.co.za Please note only short-listed applicants will be contacted for a interview. Below is a overall list of Job Description and responsibilities Job Purpose: Execution and posting campaigns, including web, SEO/SEM, email, social media and display Advertising Maintaining our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Graphic Design and Digital presentations and Digital media required on a ongoing Basis Maintaining our existing digital marketing platforms and extracting maximum value from this medium Responsibilities Execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Suggest, design and implement digital projects to increase customer engagement Optimize web content to increase traffic and improve SEO Present social media strategies Report on web performance metrics Analyse digital campaigns success Design digital media campaigns aligned with business goals Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) Manage end-to-end digital projects Establish our web presence to boost brand awareness Maintain a strong online company voice through social media Liaise with Marketing, Sales and Product development teams to ensure brand consistency Suggest and implement direct marketing methods to increase presence and sales

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