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Head of Marketing

16 days ago31 views
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General Details
Advertised By:Agency
Company Name:Executive Placements
Job Type:Full-Time
Description
REQUIREMENTS
Minimum education (essential):
  • National Senior Certificate
  • Relevant tertiary qualification in Marketing, Digital Media, or a related field (advantageous)
Minimum applicable experience (years):
  • 5+ years
Required nature of experience:
  • Managing and optimising paid media campaigns (Google Ads, Meta Ads, LinkedIn Campaign Manager)
  • Website management and maintenance (WordPress, ModX)
  • SEO implementation and optimisation
  • Data tracking and analytics (GA4, Tag Manager, Looker Studio)
  • CRM and email automation (ActiveCampaign, Mailchimp, SuperOffice, FocusPro)
  • Social media management and content coordination across B2B channels
  • Project and workflow management using tools such as Jira, Notion, or Atlassian.
Skills and Knowledge (essential):
  • Strong analytical and technical ability
  • Excellent written and verbal communication skills in English
  • Proficiency in Google & Meta ecosystems
  • Competence in SEO, website optimisation, and analytics tools
  • Creative coordination and understanding of brand consistency
  • Ability to manage multiple client projects efficiently
KEY PERFORMANCE AREAS:
Paid Media (Primary Focus)
  • Manage and optimise Google Ads (Search, Display, YouTube, Performance Max).
  • Manage Meta Ads (Facebook, Instagram) and LinkedIn Campaign Manager.
  • Develop audience targeting strategies, keyword research, and ad copy.
  • Run A/B tests and track ROI using UTMs and Google Tag Manager.
  • Deliver monthly performance and ROI reports.
Website Management
  • Maintain and improve WordPress and ModX websites (front-end updates, plugin management, backups).
  • Handle hosting, FTP (via FileZilla), and technical troubleshooting.
  • Ensure SEO best practices (site speed, metadata, schema).
  • Implement tracking integrations with GA4, Tag Manager, and Search Console.
  • Conduct monthly technical and content updates.
Email & CRM Automation
  • Use ActiveCampaign or Mailchimp for campaign setup and automation.
  • Manage segmentation, lists, and deliverability.
  • Integrate with CRM tools such as SuperOffice and FocusPro.
  • Automate lead flows and set up trigger-based campaigns.
SEO & Analytics
  • Use Google Analytics, Search Console, and Looker Studio for insights and dashboards.
  • Provide quarterly reporting on organic and paid performance.
  • Track keyword ranking and monitor competitive performance.
Social Media & Creative Coordination
  • Manage LinkedIn, Facebook, Instagram, YouTube, and Threads
Id Subtitle 1342374618
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Executive Placements
Selling for 10+ months
Total Ads4.83K
Active Ads4.83K
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9.45MTotal Views
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