Marketing Manager

Marketing Manager   

• Bachelor’s degree in Marketing, Digital Marketing, Brand Management, Communications, or related discipline.
• 5–8 years of experience in a senior marketing role, preferably within higher education, corporate, or agency environment.
• Technical Marketing skills:

  • Strong foundation in traditional marketing: media, brand activations, PR, events, and creative development

  • SEO/SEM, PPC, social media, content strategy, automation, analytics, and CRM.
  • Lead generation strategies, funnel optimisation, and conversion-focused marketing.
  • Use of digital tools: Google Analytics, Ads Manager, Meta Business Suite, email marketing platforms, marketing automation tools, and AI-supported content systems.
  • Building and managing brand strategy, brand positioning, and brand identity systems.

• Lead and develop a high-performance marketing team focused on creativity, innovation, and delivery.