Website & Paid Ads Specialist

Website & Paid Ads Specialist

Our client is a fast-growing UK-based Solicitors' firm, with state-of-the-art technology which allows them to offer exceptional legal services across Residential and Commercial Conveyancing.

They are looking for a Website & Paid Ads Specialist with strong experience in Webflow, Figma, and performance marketing. This role requires a balance of creative and analytical skills, someone who can own the website experience and deliver measurable results through paid advertising (Google Ads, Meta, etc.).

You’ll play a key role in optimising their website, user journeys, and paid campaigns to increase visibility, lead generation, and conversions.

Location: South Africa (Remote)

Key Responsibilities

Website Management (Webflow & UX/UI)

• Design and build responsive website pages using Webflow
• Collaborate on design mockups using Figma
• Optimise site performance, SEO, and conversion pathways
• Maintain and regularly update website content and design to ensure brand consistency and best UX

Performance Marketing (Google & Meta Ads)

• Develop and execute high-performing paid search and social campaigns
• Manage budgets, bidding strategies, and audience targeting across Google Ads and Meta
• A/B test ad creatives, landing pages, and copy for continuous improvement
• Track and report on key metrics (CTR, CPC, ROAS, conversions), providing insights and optimisations

Must-Have Experience

• Minimum 3-5 years managing Google Ads and Meta Ads campaigns
• Proven proficiency in Webflow (live portfolio or examples required)
• Skilled in Figma for UX/UI collaboration and design
• Strong grasp of website best practices (SEO, CRO, performance)
• Familiar with Google Analytics, Google Tag Manager, and conversion tracking

Remuneration

• Between R20 000 and R28 000 cost to company based on experience