Campaign Manager (Performance Media)

Role Overview

The digital campaign manager (performance media) is responsible for the hands-on management and optimisation of performance campaigns across multiple digital platforms. Build, launch, and optimise campaigns, ensuring pacing, delivery, and performance align with client KPIs. This is a data-driven role that requires technical understanding, attention to detail, and a love for performance metrics.

Key responsibilities

• Build, launch, and manage multi-platform performance campaigns (Meta, TikTok, Pinterest, Reddit, Smartly, and Google).
• Execute daily and weekly optimisations to maximise performance and budget efficiency.
• Perform QA checks on campaign setups, targeting, creative pairing, and naming conventions.
• Track pacing, budget, and performance against client KPIs.
• Prepare and contribute to weekly and monthly reports, including data commentary and insight.
• Identify trends and propose testing and optimisation strategies to improve results.
• Collaborate with pod managers and junior campaign managers to maintain workflow and reporting accuracy.
• Ensure consistent use of processes, naming conventions, and QA frameworks.
• Stay up to date with platform innovations and best practices.

Requirements

• 35 years experience managing performance campaigns in a digital agency environment.
• Hands-on experience in meta ads manager (essential); familiarity with TikTok Ads, Google Ads, or Smartly (advantageous).
• Strong understanding of campaign delivery metrics, audience targeting, and optimisation logic.
• Confident analysing performance data and presenting insights.
• Process-driven, detail-oriented, and proactive in managing timelines and tasks.
• Strong communicator with solid English writing and comprehension skills.