Brand Marketing Creative Director

Role Description
A strategic thought-leader in branding, design, and marketing communications. An expert storyteller who creates marketing campaigns that drive consumer engagement, conversion, and competitive advantage. A team-builder and cross-functional leader who brings innovation and best practices to an organization to drive growth and new standards of excellence. A collaborator who works towards the common goal of the company, and its multiple brands, and while serving both internal and external customers. Ensures that company, brand, and product communication initiatives are created and implemented successfully, monitored, and continuously improved.

Minimum Requirements

• Degree in Communications, Design, or related field
• 10+ years leadership experience in brand marketing, creative design, and copywriting across agency and in-house teams

Minimum Required Experience:

• Brand development, storytelling, and messaging strategy
• Product, brand, and portfolio positioning and differentiation
• Marketing communications, public relations, and owned social media management
• Media relations expertise, including press releases and executive briefing preparation
• Integrated campaign development, go-to-market planning, and product launch execution
• Industry, consumer, and competitor research and analysis
• Direct-to-consumer, retail, healthcare, and B2B marketing experience
• International exposure (U.S. required)
• Managing creative and public relations agencies
• Business-connected brand and creative strategy development and optimisation
• Budget establishment and management

Main Accountabilities:

• Brand Marketing Strategy
  • Work with Executives and internal customers (Performance Marketing, Ecomm, and Business Development) to define overall brand vision, brand and product strategies, and coordinate implementation with Performance Marketing to ensure revenue and profit growth and improved ROI.
  • Translate business direction into brand and creative strategy, including success metrics, tracking, and optimization.
  • Develop product positioning that articulates competitive value propositions aligned with consumer needs and the companys portfolio.
• Product launches
  • Oversee the planning and execution of design, messaging, product launch campaigns, social and PR initiatives, setting metrics for success, and continuously optimizing performance.
  • Oversee development and approval of pitch decks and content for partners to support business development and new product/strategy/channel launches.
  • Drive strategy implementation across brands, making necessary adjustments to maintain effectiveness and efficiency.
• Design/Creative
  • Lead effective asset creation (budget
    
    https://www.executiveplacements.com/Jobs/B/Brand-Marketing-Creative-Director-1239402-Job-Search-12-03-2025-00-00-00-AM.asp?sid=gumtree