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BUSINESS DEVELOPMENT REPRESENTATIVE - HORECA

14 hours ago6 views
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General Details
Advertised By:Agency
Company Name:Executive Placements
Job Type:Full-Time
Description
KEY RESPONSIBILITIES:

Sales:
  • Grow business in the Food Service / HORECA market by identifying and onboarding new endâ??user accounts.
  • Service existing endâ??users and distributors to ensure retention and growth.
  • Arrange meetings, menu presentations, and product trials to drive product adoption.
  • Negotiate within authorized parameters and close sales opportunities.
  • Achieve monthly, quarterly, and annual revenue targets as set by the manager.
Customer Relationship Management:
  • Maintain and develop relationships with existing customers via inâ??person visits, calls, and email.
  • Conduct structured call cycles (daily/weekly/monthly) across allocated areas.
  • Serve as key point of contact for distributors, chefs, outlet managers, and purchasing teams.
  • Resolve customer concerns and escalate qualityâ??related issues when required.
Distributor Management:
  • Collaborate closely with distributors to ensure stock availability, correct pricing, and promotional execution.
  • Align on joint business plans, activation calendars, and target accounts.
  • Support distributor sales teams with product training, menu applications, and selling tools.
  • Track and report on distributor performance and compliance.
Activations, Demos & Product Training
  • Execute inâ??store / inâ??kitchen activations, cooking demos, and wet demonstrations (weekdays & weekends as required).
  • Ensure all activation stock is planned, booked, and available.
  • Conduct staff training sessions to increase menu penetration and product adoption.
  • Track ROI and feedback from activation activities.
Merchandising & Inâ??Outlet Execution)
  • Ensure correct product usage is demonstrated during trials and menu presentations.
  • Install and maintain branded pointâ??ofâ??sale (POS) material where relevant (e.g., backâ??ofâ??house collateral, oil management posters).
  • Verify that distributors and key accounts adhere to agreed pricing and menu listing commitments.

Reporting & Administration
  • Maintain accurate CRM entries for all activities, visits, pipelines, and opportunities.
  • Weekly and monthly reporting on activities, achievements, and market insights.
  • Submit activation summaries, training logs, and product trial results.
  • Follow daily planning procedures and manage draft sales orders with the sales administrator.

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Executive Placements
Selling for 1 year
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Active Ads5.27K
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