Sales Representative â?? Petroleum Industry

1. Job Purpose:

To develop, maintain, and grow fuel sales across both retail and commercial sectors. This includes managing relationships with company-owned service stations, franchise partners, and commercial clients across industries. The role also involves coordinating closely with the in-house logistics team to ensure timely and accurate fuel deliveries, while meeting or exceeding sales targets.

Key Responsibilities:
Retail Sector:

• Manage and grow fuel sales across branded company-owned fuel stations and franchise sites.
• Support franchisees with pricing, promotions, and volume growth strategies.
• Conduct site visits to ensure brand consistency and operational standards.
• Work with retail site operators to optimize fuel ordering and customer service delivery.

Commercial Sector:

• Identify and acquire new commercial clients across industries such as:
• • Transport & logistics companies
  • Agriculture and farming operations
  • Construction & mining firms
  • Government and municipal entities
  • Any organization requiring bulk fuel supply
• Conduct client fuel needs analysis to create tailored fuel supply solutions.
• Manage contract negotiation and renewals for bulk fuel delivery agreements.
• Maintain strong, ongoing relationships with key commercial accounts.
• Collaborate with internal logistics teams to ensure accurate, timely fuel deliveries.

Sales & Account Management:

• Achieve monthly and annual fuel sales targets across all client segments.
• Prepare quotations, proposals, and contracts.
• Use CRM tools to manage leads, client interactions, and pipeline updates.
• Provide market feedback on competitor pricing, customer trends, and service issues.
• Represent the company at industry events, trade shows, and client meetings.

Job Specifications:
Education & Qualifications:

• Matric / Grade 12 (Minimum)
• Diploma or Degree in Sales, Marketing, Business, or Petroleum Studies (Preferred)

Experience:

• 25 years in sales, preferably in fuel, petroleum, logistics, or industrial supply
• Experience dealing with B2B clients and retail fuel networks is highly advantageous

Skills & Competencies:

• Strong interpersonal and negotiation skills
• Sales-driven with a focus on customer service
• Understanding of fuel supply chain and logistics
• Ability to analyze customer needs and prepare custom solutions
• Proficiency in Microsoft Office (Excel, Word, Outlook) and CRM systems
• Knowledge of fuel products (petrol, diesel, lubricants), pricing, and delivery models

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