Creative Director, Brand Marketing

A strategic thought-leader in branding, design and marketing communications. An expert storyteller who creates marketing campaigns that drive consumer engagement, conversion and competitive advantage. A team-builder and cross-functional leader who brings innovation and best practices to an organization to drive growth and new standards of excellence. A collaborator who works towards the common goal of the company, and its multiple brands, and while serving both internal and external customers Ensures that company, brand and product communication initiatives are created and implemented successfully, monitored and continuously improved.
In order to be effective in this role, the successful candidate needs to accommodate international, multi-time zone collaboration, management and meetings with flexibility in their scheduling.

Brand and Communications Strategy 25%
Brand Marketing Strategy

• Work with the Executives and internal customers (Performance Marketing, Ecomm and Business Development) to define overall brand vision, brand and product strategies, and coordinate implementation thereof with Performance Marketing to ensure revenue and profit growth, and an improved ROI on spend.
• Translate business direction into brand and creative strategy, plans and objectives, including success metrics and tracking and optimization thereof.
• Develop product positioning to articulate products competitive value propositions that aligns with consumer needs and LXEs portfolio line logic.

Product launches

• Oversee the planning and execution of design, messaging and product launch campaigns, messaging, social and PR setting metrics for success, monitoring, reporting and optimizing each campaign/initiative.
• Oversee development and approval for pitch decks and content creation for new and existing partners to support business development and new product/strategy/channel launches
• Drive strategy implementation across brands, making mid-course corrections as required to maintain effectiveness and efficiency.

Design & Creative Management 25%
Design/Creative

• Drive effective asset creation (budget, concept, strategy, execution) for use across all mediums, channels, campaigns and owned assets.
• Work effectively with current and potential licensing partners and internal teams (including Legal) to make sure technology and branding messaging provide the most benefit for the company.
• Drive the effectiveness and strategy for design, UI and UX with the Design Lead to create unique, impactful brand stories via inspiring content and design to leverage across all marketing mediums.
• Take ultimate responsibility on brand representation, corporate identity, brand story and compliance to requirements

Brand

• Develop and execute on Brand strategy and messaging across the LXE brands (indivi
  
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