Sales Development Representative (SDR)

Sales Development Representative (SDR)

Generate qualified leads and nurture relationships to set up discovery calls for Account Executives.

Location: Cape Town (Gardens),

Working Hours: 9 am to 5 pm UK time,

Salary: R20 000 to R23000 p/m.

About Our Client

The company is an independent RPA SaaS business dedicated to transforming NHS and primary care operations. It's MyBotGP suite automates administrative tasks, including pathology filing, document management, and repeat prescription processing. The organization is part of the NHS and UK Government-funded HIN Launchpad programme.

The Role: Sales Development Representative (SDR)

The Sales Development Representative serves as the first point of contact for potential clients such as GP practices, Primary Care Networks, and Federations. The role exists to generate qualified leads and schedule meetings for Sales Executives to support the digital transformation of healthcare. The main focus areas include prospecting, outbound outreach, and lead qualification within the NHS and primary care sector.

Key Responsibilities

• Demonstrate 1-2 years of experience in sales, lead generation, or customer-facing roles.
• Identify and research potential clients within the NHS and primary care sector using LinkedIn, CRM systems, and industry directories.
• Engage prospects through cold calls, personalised emails, and social media to introduce automation solutions.
• Assess the suitability of leads based on criteria such as practice size, needs, and readiness for automation.
• Schedule meetings for Sales Executives with qualified leads to further explore their requirements.
• Maintain accurate records of interactions and progress in the CRM system.
• Stay informed about industry trends, NHS policies, and competitor offerings.
• Work closely with sales and marketing teams to align strategies and share feedback.

About You

• 1-2 years of experience in sales, lead generation, or customer-facing roles, preferably within healthcare or technology.
• Excellent verbal and written communication skills with the ability to engage and persuade healthcare professionals.
• Familiarity with CRM systems such as Salesforce or HubSpot and Microsoft Office Suite.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Self-motivated and resilient with a strong desire to succeed and grow.