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Marketing Manager
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General Details
Location:
Advertised By:Agency
Company Name:Profession Hub
Job Type:Full-Time
Description
Our Client in the Information Service Industry is searching for someone to join their team in Sandton.
Responsibilities:
- Responsible for the online Casino product, its customers and overall ROI.
- Own the monthly and quarterly Casino communication plan and ensure impeccable planning and end-to-end execution of campaigns (this includes campaign briefing, defining customer segments, brainstorming with copywriters and designers, signing off assets and marketing materials and reporting on and evaluating results)
- Manage marketing concepts and campaigns to enhance the customer experience, maximize activity to generate return on investment and increase customer lifetime value.
- Working with teams to deliver monthly promotional/CRM calendar and any ad hoc promotions.
- Ensuring a seamless experience for the customer from comms through to the online site, ensuring the development and continuous optimization of lifecycles.
- Liaising with BI and business development to ensure promotions and bonuses are refined to be both effective and cost-efficient. Raising any ad hoc requests to gain insight into player behaviour and activity.
- Work closely with the internal and external stakeholders to ensure execution and quality across the board in terms of site experience and customer journeys are effective and constantly improved upon on all devices.
- Manage success of player communications and optimisation, including SMS, Push notifications, casino messaging, email and direct mail.
- Product development; features scheduling, coordinating the launch of new features, feeding into creating new features, games release schedules, coordinating plans.
- Build close relationships with business functions including but not limited to Call Centre, Marketing, BI, Business Development, Operations and Product teams.
- Responsible for maintaining KPIs, including but not limited to player numbers, deposits, withdrawal ratios and frequency of visits to the sites across all player groups.
- Strong knowledge of casino play and risk management and ability to profile players effectively.
- Detailed competitor analyses with planned solutions on casino shortfalls.
Requirements:
- At least 3 years of Online Gaming experience in a Marketing or CRM role.
- Strong knowledge of Online Gaming Products (slot games, live dealer, table games etc)
- Strong online/digital marketing experience and knowledge base.
- Excellent CRM experience (comms optimisation / Segmentation and Offer Strategies)
- Project Management.
- Player UX and UI optimization.
- Proficient in Excel, and reporting software with the ability to analyse, report and present results and findings to different stakeholders.
- Problem-solving, influencing and strategy development skills.
- Passionate, self-mot...
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS80MTQ3ODc2MDg0P3NvdXJjZT1ndW10cmVl&jid=1619496&xid=4147876084
Id Subtitle 1220984614
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Profession Hub
Selling for 2+ years
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· To be the principal point of contact between the Company and its agents and customers.
· To ensure customers have the correct products.
· Ensure forward share and visibility.
Customer relations:
· Establish, develop, and maintain positive business and customer relations.
· Expedite resolution of customer problems and complaints to maximize satisfaction.
· Grow and maintain customer database.
· Seek new opportunities.
· Present, promote and sell products/ services using solid arguments to customers.
· Complete weekly call cycles.
Sales targets:
· Achieve agreed upon sales targets within schedule.
· Coordinate sales effort.
Monthly reporting:
· Submit monthly reports- performance and competitors in landscape.
· Supply management reports of customer needs, problems, interests, competitive activities and potentials.
Other:
· Attend meetings when required- Management and customers.
· Collaborate with other businesses to drive business performance.
· Attend trade shows and marketing events.
Minimum Requirements:
· Grade 12.
· Tertiary qualification in Business, Marketing communications or any other relevant field will be advantageous.
· Minimum of 2 years proven work experience as a sales representative.
· Proven track record of successfully managing customer relationships.
· Valid driver’s license.
· Excellent knowledge of MS Office.
· Working knowledge of CRM Systems.
· Relationship management skills and openness to feedback.
· Ability to create and deliver presentations.
· Prioritizing, time management and organizational skills.
· Strong verbal communication skills.
· Ability to work efficiently- on your own or as a team.
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JOB DESCRIPTION
The purpose of the Key Account Manager – Power Tools, is to help develop sales opportunities with key account customers. The KAM’s authority include:
Develops new business segments and new customersDecides on customer and market processing strategyNegotiates terms and contracts with the major customers
Duties may include but are not limited to:
Responsible for the turnover and profit of the assigned accountsResponsible for the customer P & LNegotiation of terms and contracts with the major customersSales and listing, such as innovations and promotionsNegotiation on local, customer-specific advertising activities, promos etc.Implementation of trade fairs and support catalogue creationTasks in the field of logistics and finance (credits, open receivables, etc.)Information flow (internal – Retail Marketing Managers, Business Units, logistics and external service, external - customers etc.)Control of relevant KPIs and compliance with budgetsTransfer of local requirements and questions to Country Business Director (CBD)Responsibility for customer and market processing strategyDevelopment of new business segments and customersPlanning of turnover, profit and quantity as well as commenting to CBDStrong coordination with all other business unit KAM’s for respective customersDeveloping customers online sales activities, potential of developing online pure players as wellOrganizing product sales trainings to customers
Experience Required
5 years+ Work experience in sales in a similar role and sectorSolid track record in having managed large customer accounts successfullyStrong strategic and analytical skillsFully competent on MS Office packagesAbility to communicate on all levels, fluent in English speak / read & write and Afrikaans speak / read & write
Personal Characteristics
Willingness to learn and broaden knowledge and keep up with the industry requirementsCustomer service centric mind-setEntrepreneurial thinking, ability to work self-directedTeam player but independent where requiredAbility to work under minimal supervision & high pressureEnjoys working with data i.e., analysisDeadline, target & process drivenCourageous and able to challenge status quoGood presenter and communicatorAttention to details and analyticsWillingness to travel regularly away from homeGood command of the Afrikaans language
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Main Responsibilities
Assist communications team by providing information and content relevant for publishing in print and online media.Be responsible for OEM and company’s branding of sites (in conjunction with group comms team, CI, direction, and approval)Manage and analyse sales promotions in a tool called mailchimp (a plus)Provide all admin/purchasing for marketing eventsManage website updates and provide information for the company, its brands and the SharePoint siteManage website, social media enquiries and Research DatabasesPartner with the communications team on events, public relations, media, and internal and external communication campaignsAssist with sales reports by tracking product line sales and costs by analysing and collecting sales and new business dataMonthly regional sales reports on product line, identifying sales risk areas and future opportunitiesSupport the sales staff by providing sales data, market trends, forecasts, account analyses, new product information, relaying customer services requestsResearch competitive products by identifying and evaluating product characteristics, market share, pricing, and advertisingAssist with Sales presentation, Trade shows, by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, co-ordinating mailing listGeneral support to the national sales team regarding marketing activities, customer relationship management, competitive pricing, and sales statsAssist with arranging of VOLVO Day trips, special visits from VOLVO, events and promotionsAssist with building strong and sustainable relationships with all customers, including suppliers involved in targeted campaignsSupport the company and VOLVO protocols and procedures to protect brand managementAnd all other instruction within the Sales and Marketing scope
Main Purpose of Job
To analyse sales statistics and data, compile and produce sales reportsAssist in Marketing and Promotional activitiesBuild customer relationships, research market conditions and competitor data
Key Competencies/Skills
Matric Grade 12, BCOM Marketing Management, BA Communications or National Diploma in Sales and Marketing or similarPrevious experience analysing raw data and sales Stats to produce reports in line with data is a must, Financial Acumen, EXCEL and PowerPoint skillsExperience working on a CRM system, SAP, VOLVO dealer network would be advantageousPresentable and able to promote the companyPrepared to travel and work additional hoursComputer literate in MS packages with SAP experience preferred
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