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Head of Marketing

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7 months ago219 views

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General Details

Location:

Johannesburg CBD, Johannesburg

Advertised By:Agency

Company Name:Ad Talent Africa

Job Type:Full-Time

Description

Join Us as an Executive Marketer: Shape the Future of Retail!

WHO ARE WE? In the dynamic world of retail, we stand tall, specialising in all things technical and mobile.

WHAT ARE WE LOOKING FOR?

We're on the hunt for a high-energy Marketing Executive who's ready to lead, inspire, and set the course for our talented team of marketing experts. As the Marketing Executive, you'll be the architect of demand generation strategies that align perfectly with our business and brand goals.

Your role? It's pivotal. You'll collaborate with top-tier management and external partners, bringing your negotiation skills to the table to balance business needs and stakeholder interests. With an annual marketing budget of R80 million to R100 million at your fingertips, you'll shape the marketing landscape.

WHAT WILL YOU DO?

Marketing Strategy & Business Development:

Craft strategic guidance for Marketing Plans, with a focus on Customer Acquisition
Lead the orchestration of comprehensive marketing plans
Drive ROI-focused strategies that align with our business objectives
Collaborate on Business Development strategies with the CCO

Marketing Planning & Messaging:

Lead marketing planning for key initiatives
Craft compelling messaging with our Creative Head
Master ATL media selection
Excel in digital media and ROI optimization
Handle supplier negotiations like a pro

Team Mentorship:

Mentor and guide a team of 20 senior marketing managers and specialists.
Collaborate closely with our Creative Head on strategic projects.

WHAT DO YOU NEED?

Proven B2C marketing expertise
Strong grasp of messaging and creative strategies
In-depth knowledge of your Lines of Business
Exceptional leadership and negotiation skills
Adaptability in a matrix-structured organization.
Tolerance for ambiguity
Profound leadership and negotiation capabilities
Hands-on problem-solving
Excellent multitasking and attention to detail
Outstanding communication skills
Minimum of 10 years of marketing or advertising experience
Track record of leading diverse teams
Thought leadership in marketing
Deep familiarity with digital-first marketing
Strong project management skills

https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8xMzE0MzM3NzgzP3NvdXJjZT1ndW10cmVl&jid=1719526&xid=1314337783

Id Subtitle 1237876331

Ad Talent Africa

Selling for 2+ years

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The primary objective is to drive profitable growth of the company products and solutions in line with the accelerated growth strategy within the SADC region. Key Responsibilities Working with marketing to build and communicate unique value propositionsUnderstanding our solutions differentiation to effectively position and sell against competitive offeringsUnderstanding the value that our products create for customers and help shift the conversation from price to value, leveraging data.Driving growth of strategic accountsDeveloping and maintaining relationships with customers, regulators, market participants and business partnersCollaborating with commercial leaders to establish and execute on the sales strategy for the regionWorking closely with the marketing team to understand macro and micro market dynamics, market size, segmentation, our share and competitive shareDevelop specific sales plans to ensure growth both long and short-term.Forecasting annual, quarterly and monthly sales targets and meeting growth objectivesAccelerating growth by proactively creating, managing and driving opportunities through the funnelEngaging cross – functionally to contribute to a healthy funnelUnderstanding target customers, their buying processes, and key motivations to help optimize our sales approachManaging regional orders meticulously through strong collaboration with globally placed manufacturing facilitiesCoordinating customer product trainingEnsuring overall customer satisfaction throughout the buying journey, by coordinating the right level of support from marketing, engineering, operations, global manufacturing facilities, and after sales support.Continuously expanding knowledge of products, services, and features within our portfolio by collaborating with marketing and engineeringStaying current with developments in the industrial & mining industries, both locally and globally, to be a great subject matter expert for customers and the business.Educating sales teams with presentations of strategies, seminars and regular meetings Minimum Requirements: Business degree with strong technical experience/ Engineering degreeAt least 10 years of Sales/BDM and or Marketing experience in industrial and miningSADC technical sales experience with a multinational companyThorough knowledge of SADC marketProven success in solution environmentMarket development experienceStrategic/tactical planning and execution Skills: Great at navigating customer negotiations, considering both short term and long-term implications, and landing deals that are win/win for the customer and the businesshttps://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8yMTMzMzUxMjYzP3NvdXJjZT1ndW10cmVl&jid=1394262&xid=2133351263

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We are seeking a highly skilled and experienced Digital Marketing Lead with a strong background in B2B digital marketing, e-commerce, and hands-on design and content creation experience. As the Digital Marketing Lead, you will be responsible for developing and executing effective digital marketing strategies to drive lead generation, brand awareness, and customer engagement within the B2B space. This is a dynamic role that requires a strategic thinker with a creative mindset, exceptional leadership abilities, and a proven track record of driving measurable results. Responsibilities: Develop and implement comprehensive B2B digital marketing strategies to drive lead generation, customer acquisition, and revenue growth.Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to email marketing, search engine marketing (SEM), search engine optimization (SEO), social media marketing, and display advertising.Conduct market research and competitor analysis to identify key industry trends, customer needs, and target audience insights, and leverage this information to inform marketing strategies and campaigns.Manage and optimize the companys e-commerce platforms, ensuring a seamless customer experience, driving online sales, and maximizing conversion rates.Collaborate with cross-functional teams to develop and execute content marketing strategies, including the creation of compelling and engaging content such as blog posts, whitepapers, case studies, videos, infographics, and more.Oversee the design and development of digital assets, including website design, landing pages, banners, email templates, and other marketing collateral.Utilize analytics tools to track, measure, and report on key performance indicators (KPIs), campaign effectiveness, and overall digital marketing ROI.Stay up to date with the latest trends and best practices in digital marketing, e-commerce, and B2B marketing, and make recommendations for continuous improvement.Lead and mentor a team of digital marketing specialists, providing guidance, feedback, and professional development opportunities.Collaborate with internal stakeholders and external agencies to manage budgets, timelines, and deliverables for digital marketing initiatives. Qualifications: Bachelors degree in Marketing, Business, or a related field.5 years experience in digital marketing, preferably in a B2B environment.Strong understanding of digital marketing concepts, strategies, and tactics, including SEO, SEM, email marketing, social media marketing, content marketing, and e-commerce.Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, marketing automation platforms, and e-commerce platforms.Hands-on experi... https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8xMzI0ODA3Mjg1P3NvdXJjZT1ndW10cmVl&jid=1612219&xid=1324807285

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Our client in the Information Service Industry is searching for someone to join their team in Sandton. Responsibilities The CMO is part of the companys leadership team focussed on Marketing Activities. This role will play a fundamental role in how the company grows over the coming years and will offer a fantastic opportunity to not only help further scale our existing products but also influence new content.This is a strategic role that brings together the various pillars of Marketing but will require someone who is also able and willing to get stuck in, contribute practically, influence action and drive performance.The CMO shall be responsible for the overall strategies of the various teams within Marketing and will be expected to establish an effective organisation framework between the teams to leverage opportunities and improve ROI. As such, the CMO shall oversee and positively influence the contribution of Marketing to the company’s goals and objectives.Importantly, the CMO will also be required to establish close, collaborative relationships with the respective departments to ensure the voice of Marketing (and that of our players) is heard. The CMO will be expected to support the various teams within Marketing and establish effective reporting that helps improve understanding across the business, drives action and delivers value; detailing the progress and profitability of all Marketing initiatives to each of the game teams, across the company, to the leadership team and in Board meetings.This role combines the creative part of Marketing and the functional expertise of the channels with a data-driven performance-based approach. The CMO will also collaborate with other leaders from across the group on common projects and for group-wide knowledge-sharing Role Responsibilities & expectations: Responsible for Marketing, including: o Performance Marketing across multiple channels including Facebook, Google, Networks & ASO o Brand/positioning and Product Marketing o Creative Services production of well-fitting and high-performing creatives o Platform relations (i.e. Apple & Google) o Community Management (including social media and influencer activity) o Ownership of all existing Customer Touchpoints o Promotional and Communication Strategy Planning and Execution o Automation and Journey Structure Definition o Brand/positioning and Product Marketing o Working closely with the Creative Studio to ensure the production of well-fitting and high-performing creativesWork with the leadership team to agree on high-level Marketing strategy/plans and goals/targets that drive profit and complement business objectivesSet the overall strategy for Marketing to keep being ahead of competitors in terms of... https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8zMjUxMTg1NTkxP3NvdXJjZT1ndW10cmVl&jid=1619495&xid=3251185591

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