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Commercial Lead (Digital Marketing)
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General Details
Location:
Advertised By:Agency
Company Name:Isilumko Staffing.
Job Type:Full-Time
Description
We are currently seeking a Commercial Lead, with experience guiding the direction and market position of Digital Commercialization, to join one of our clients in the banking industry.
Key Responsibilities
- Analyse competitor behaviour and market trends to enhance our market presence.
- Formulate commercial strategies for channels and campaigns.
- Collaborate with management, marketing, sales, and production teams to optimize market share.
- Cultivate targeted internal and industry partnerships.
- Keep track of essential marketing metrics and develop commercial models.
- Incorporate user feedback and technological advancements for product improvements.
- Evaluate data and customer behaviour to identify commercial opportunities.
- Collaborate with analysts to streamline operational processes.
- Manage and monitor budgets to achieve marketing and business goals.
- Contribute to the overall performance of the Digital Commercialization unit.
- Ensure adherence to risk, governance, and compliance requirements.
Requirements
- Minimum qualifications at NQF Level: Advanced Diplomas/National 1st Degrees.
- Preferred qualifications: BCom (Management Sciences) or postgraduate degree/diploma in Business Management.
- Essential certifications: Relevant marketing-related certificates.
- A minimum of 3 to 6 years of experience, including 1 to 2 years of managerial experience.
- Proficiency in developing marketing strategies and collaborating with cross-functional teams.
Must have knowledge of the following:
- Mastery of Product Life Cycle Management.
- Competence in Competitor Insight Management.
- Knowledge of Governance, Risk, and Controls.
- Awareness of Industry Trends.
- Familiarity with Policy and Procedural Knowledge.
- Proficiency in Project & Stakeholder Management.
- Strong Commercial Acumen.
- Aptitude for Creativity & Innovation.
- Application of Client-Centered & Design Thinking.
- Proficiency in Digital Marketing.
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8yOTQ0NjI5NjE3P3NvdXJjZT1ndW10cmVl&jid=1749183&xid=2944629617
Id Subtitle 1246951001
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Isilumko Staffing.
Selling for 2+ years
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WHO ARE WE?
We are a dynamic and innovative media solutions group dedicated to driving success through cutting-edge multichannel strategies. Our mission is to deliver impactful and effective media solutions that empower our clients to excel in the digital communications industry.
WHO ARE WE LOOKING FOR ?
An experienced Insights Specialist with in-depth knowledge of consumer behavior and shifts, especially in the digital and radio domains.
WHAT WILL YOU DO?
As a key member of our team, you will play a crucial role in conceptualising and productising innovative multichannel media solutions. Your responsibilities will include:
Developing insights to support our clients marketing objectives and drive ROI.Building compelling storylines from a convergence and multichannel perspective.Evaluating briefs and providing strategic recommendations for clients and advertisers.Proactively generating ideas to enhance client media strategies.Preparing and delivering presentations to clients and advertisers.Taking a proactive approach in analyzing various sectors and devising comprehensive 360-degree solutions.
Youll also be involved in:
Developing a multichannel product set aligned with specific marketer objectives.Formalizing and executing a product development process.Playing a key role in championing the development and delivery of performance-based campaigns.Being actively engaged in strategic pitches.Contributing significantly to the development of multichannel skills across our group.Undertaking key projects as directed by management, such as new business pitches and media landscape reports.Building strong client relationships, both internally and externally, to better understand client needs.Collaborating with our Sales team in client presentations.Attending regular status meetings and necessary training sessions.Preparing and maintaining detailed internal documents and collateral to support our sales teams.
WHAT DO YOU NEED?
To excel in this role, you should possess the following qualifications and skills:
A degree or equivalent (NQF 7) in Marketing, Advertising, or Media Studies.A minimum of 5 years of experience in a mid-level position within a large Media or Market-related organization.Access to your own vehicle, a valid SA Driving License, and the ability to travel with your own transport.
Additionally, you should have:
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PURPOSE OF THE JOB
Assist with all media and design assets needed in the Marketing Department according to company CI guidelines. Work alongside the Marketing Manager and Senior Copywriters to brainstorm, plan and execute marketing campaigns, ads, videos and social media content. Assist other departments with marketing collateral, presentations, training material and documentation.
HIGH-LEVEL JOB OBJECTIVES
Conceptualise, design, build and maintain the company website and resource sites.Conceptualise, design and create animated Google display banners and digital/social media ads according to the correct specifications.Working with a range of media, including photography, to create video content for digital and social media platforms.Update and create “how-to” tutorial videos of the company product.Storyboarding of video ads and company sales videos.Create and animate sales presentations.Create and design company product brochures, documentation and any other company collateral.Design print and event stand assets according to the correct specifications and size.Design and build emails in our product for different audiences.Collaborate and oversee briefs and design assets from outsourced suppliers.Advise and collaborate with all teams within the company.
Requirements
Level of Education
Level of tertiary education Essential/ Desirable
Diploma/Degree in Multi-Media Design or similar. Essential
Job - Related Work Experience
Minimum 10-12 years’ experience as a multi-media designer.Design experience in (but not limited to): website, blog and articles, display and social media advertisements, newsletters, sales and marketing brand collateral, digital and print banners, eBooks, Infographics.Strong portfolio showcasing design experience in various traditional and digital elements.
Essential Knowledge
Mircrosoft Office Suite (Excel, Word, PowerPoint) Intermediate
Adobe Photoshop Advanced
Adobe Illustrator Advanced
Adobe InDesign Advanced
WordPress Website Intermediate
Proficient understanding of responsive design and cross-browser/email client compatibility Advanced
Desirable Knowledge
HTML KnowledgeAdobe AnimateVideo editing in Premier ProPhotographyAdobe LightroomAn interest in and awareness of emerging trends in technology, advertising, and culture to inspire ground-breaking, innovative, and culturally relevant creative ideas
Essential Job Skills
Creative thin...
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