Sales Support and Marketing Associate

Job Description

Sales Support & Marketing Associate

We are seeking a proactive, analytical, and customer-focused Sales Support & Marketing Associate to manage our inbound customer journey and support the overall sales function. This is a crucial internal sales role responsible for converting digitally generated leads into qualified opportunities, maintaining database accuracy, and providing essential administrative and marketing support to the sales team.

Key Responsibilities

1. Internal Sales & Lead Management

This role requires a dynamic individual who can support internal sales objectives while delivering excellent client engagement and executing key marketing activities.
Internal Sales & Query Handling

• Lead Qualification & Nurturing: Manage and prioritize all inbound leads from digital channels. Conduct initial screening to determine lead quality and readiness for sales engagement.
• CRM Oversight: Maintain and update the marketing and sales database to ensure accurate data, proper lead assignment, and reliable reporting.
• Sales Pipeline Support: Work closely with office staff and the sales team to ensure all qualified leads receive timely follow-up.
• Email Marketing: Plan, create, and execute targeted email campaigns to nurture warm leads and re-engage inactive clients.

2. Customer Service & Client Engagement

• Post-Sale Support: Act as a primary point of contact for client support queries, escalating complex matters to relevant teams.
• Relationship Management: Follow up with existing clients to ensure satisfaction, identify cross-selling or upselling opportunities, and gather testimonials or case study material.
• Client Visits (When Required): Conduct occasional local client visits for relationship building, service checks, or assisting the sales team during high-value engagements.
  Note: Travel requirements are minimal.

3. Marketing Activities (Campaign Execution & Brand Visibility)

• Social Media Management: Develop and execute strategies to grow brand visibility across platforms such as LinkedIn, Facebook, TikTok, and YouTube.
• Content Creation: Produce compelling contentincluding posts, videos, newsletters, and social media flyerstailored to each platform.
• Digital Advertising Support: Assist with the planning, execution, and optimization of Google Ads, Facebook Ads, and LinkedIn Ads campaigns with a focus on lead quality and ROI.
• Market Research: Conduct continuous research on customer needs, market trends,
  
  https://www.executiveplacements.com/Jobs/S/Sales-Support-and-Marketing-Associate-1244064-Job-Search-12-02-2025-00-00-00-AM.asp?sid=gumtree