Media Specialist (Implementation & Optimisation)

Media Specialist (Implementation & Optimisation)
(Assistant / Support Role)

Position Overview

The Media Specialist supports the Media Strategist & Performance Lead by executing, managing, and optimising paid campaigns across platforms. This role focuses on implementation excellence, day-to-day optimisation, and accurate reporting.

Key Responsibilities

Campaign Execution
Build, launch, and manage paid campaigns across Meta, Google, LinkedIn, YouTube, and other platforms.
Implement targeting, budgets, creatives, and placements as per strategy.
Ensure campaigns are set up accurately and on time.
Optimisation & Monitoring
Monitor daily performance metrics (CTR, CPC, CPA, conversions).
Execute optimisation actions based on performance guidance.
Flag performance issues, anomalies, or opportunities early.
Tracking & Setup Support
Assist with pixel implementation, event tracking, and conversion setup.
Test tracking and ensure campaigns are firing correctly.
Support troubleshooting of tracking or data discrepancies.
Reporting & Admin
Prepare performance reports and dashboards.
Maintain accurate documentation of campaigns and changes.
Log tasks, updates, and learnings consistently.
Collaboration
Work closely with creative teams to implement assets correctly.
Communicate execution updates and performance feedback clearly.
Stay updated on platform changes and best practices.

Requirements

Degree or diploma in Marketing, Digital Media, or related field.
2–3 years experience managing paid digital campaigns.
Working knowledge of Meta Ads Manager, Google Ads, GA4.
Strong attention to detail and organisational skills.
Analytical mindset with willingness to learn.
Basic understanding of SEO/SEM best practices.
Comfortable working under guidance and within defined strategies.
HR Bonus Insight (Why this split works)