E-COMMERCE MANAGER

E-COMMERCE MANAGER

Johannesburg

Lead the Digital Future of Academic Retail

Van Schaik Bookstore, South Africa’s leading academic bookstore, is seeking a commercially astute and strategically driven E-Commerce Manager to lead and grow our online retail channels.

This is a senior leadership role responsible for driving online revenue growth, optimising our e-commerce platform, assisting with digital marketing performance, and delivering an exceptional customer experience to students, universities, colleges, and educational institutions across South Africa.

Key Responsibilities

• Provide strategic leadership and full ownership of the company’s e-commerce platform and online sales performance.
• Drive revenue growth, profitability, and market share in the online academic retail space.
• Oversee day-to-day website management including functionality, uptime, security, and user experience optimisation.
• Manage and approve new product listings (academic textbooks, prescribed books, stationery, general merchandise digital products), ensuring pricing and stock accuracy.
• Assisting with the development and executing digital marketing strategies across Google, Facebook, Instagram, LinkedIn, and emerging platforms.
• Plan and implement campaigns aligned to academic calendars, peak registration periods, and promotional cycles.
• Monitor and optimise SEO, paid media, email marketing, and social performance.
• Analyse website traffic, conversion rates, AOV, and customer acquisition metrics to drive continuous improvement.
• Ensure compliance with South African e-commerce legislation.
• Prepare monthly and quarterly performance reports and strategic recommendations for the Managing Director.
• Manage digital agencies, platform providers, and technology partners.

Minimum Requirements

• Relevant tertiary qualification in E-Commerce, Digital Marketing, Marketing, Business, or related field.
• 7–10 years’ experience in e-commerce or digital retail with senior-level accountability.
• Proven track record of growing online revenue in a retail environment.
• Strong understanding of digital marketing performance optimisation and analytics.
• Experience managing high-volume online retail platforms.
• Knowledge of the South African retail and regulatory environment.
• Experience in academic, publishing, or educational retail will be advantageous.

If you are passionate about digital commerce, performance marketing, and shaping the future of academic retail in South Africa, we invite you to apply.

To apply: Submit your CV and a brief motivation outlining your relevant experience and recent e-commerce a