MARKETING MANAGER

ROLE OVERVIEW

Our client is seeking a highly talented, motivated, and qualified Marketing Manager to lead, execute, and optimise all brand-building and go-to-market initiatives. The ideal candidate is a strategic marketer with a strong creative eye, proven experience growing brands, and the ability to turn insights into impactful campaigns that increase awareness, engagement, and revenue.

They will be responsible for overall brand strategy, digital marketing leadership, campaign development, performance optimization, team management, and cross-department collaboration.

KEY RESPONSIBILITIES

?. Brand Strategy & Development

?. Build and execute comprehensive brand strategies that strengthen market positioning.

?. Maintain and evolve brand identity, tone of voice, and customer experience across all channels.

?. Ensure brand consistency across design, messaging, campaigns, partners, and media.

?. Campaign Planning & Execution

?. Conceptualize, plan, and implement 360° marketing campaigns (digital, social, traditional, influencer, PR).

?. Manage campaign calendars, budgets, timelines, assets, and cross-functional coordination.

?. Oversee production of creative content (video, photo, copy, social media assets, point-of-sale materials).

?. Digital Marketing Management

?. Lead SEO, SEM, paid media, social media marketing, and CRM strategies.

?. Manage performance marketing dashboards (Google Analytics, Meta Ads Manager, etc.).

?. Oversee website content, user experience, landing pages, and conversion funnels.

?. Grow brand awareness, reach, impressions, and engagement.

?. Market Research & Insights

?. Analyse market trends, customer behaviours, and competitor landscapes.

?. Identify growth opportunities and new market segments.

?. Use data to optimise marketing initiatives and ROI.

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Team Leadership & Internal Collaboration

Manage and mentor a marketing team (designers, copywriters, content creators, coordinators).

Collaborate with sales, product, ope