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General Manager: Marketing
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2 days ago197 views
General Details
Location:
Advertised By:Agency
Company Name:Executive Placements
Job Type:Full-Time
1
Our client, an international Sports Brand is seeking to employ a marketing manager to join their ever expanding team.Strategy & PlanningDevelop and execute the retail marketing strategy aligned to commercial and brand objectivesPlan and manage annual and seasonal marketing calendars across all channelsDrive customer acquisition, retention, and footfall growth across physical stores and online platformsAlign marketing initiatives with merchandising, buying, and sales teamsCampaign ManagementLead end-to-end execution of retail marketing campaigns (promotions, launches, sales, brand initiatives)Manage ATL, BTL, and digital campaigns to drive traffic and conversionCoordinate in-store activations, POS, visual merchandising support, and experiential marketingEnsure consistent brand messaging across all customer touchpointsDigital & Performance MarketingOversee digital channels including paid media, social media, email marketing, and website contentAnalyse campaign performance, customer insights, and ROI to optimise spendCollaborate with e-commerce teams to drive online sales and omnichannel growthManage CRM and loyalty marketing initiativesBrand ManagementProtect and build brand equity across all retail channelsEnsure brand guidelines are implemented consistently in-store and onlineManage creative development, content production, and agency relationshipsTrade & Retail MarketingDevelop trade marketing plans to support store openings, promotions, and category growthPartner with suppliers and brand partners on co-funded campaigns and activationsDrive in-store marketing excellence through POS, signage, and promotionsBudget & Stakeholder ManagementOwn and manage the marketing budget, ensuring cost control and ROI optimisationPresent marketing performance, insights, and recommendations to senior managementWork closely with internal stakeholders including sales, operations, buying, and financeMarket & Customer InsightMonitor market trends, competitor activity, and customer behaviourUse data and insights to inform campaign planning and decision-makingIdentify growth opportunities and innovation in retail marketingTeam LeadershipLead, mentor, and develop the marketing team and external partnersManage agencies, designers, media partners, and suppliersCompliance & GovernanceEnsure compliance with advertising standards, POPIA, and brand/legal requirementsManage approvals and risk across all marketing activity Main requirementsRelevant marketing experience with a retailerRelevant tertiary studies
https://www.jobplacements.com/Jobs/M/Marketing-Manager--Retail-Head-Office-Sandton-1298414-Job-Search-6-10-2026-12-14-25-PM.asp?sid=gumtree
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