Sales & Marketing Manager

Duties:

Develop and implement innovative marketing strategies that increase brand awareness, drive qualified leads, and improve occupancy.
Plan, execute, and optimize multi-channel marketing campaigns from concept through to completion.
Manage all social media platforms, ensuring engaging and consistent content that reflects the brand.
Create compelling content for social media, email campaigns, blogs, and promotional material.
Monitor campaign performance, analyse key metrics, and provide regular reports with actionable insights.
Conduct market research to identify emerging tourism trends, competitor activity, and customer preferences.
Manage email marketing campaigns and digital advertising to maximize return on investment.
Work closely with the reservations team to promote specials, packages, and seasonal campaigns.
Build and maintain relationships with travel agents, tour operators, influencers, and media partners.
Ensure consistent branding and messaging across all digital and print marketing platforms.

Requirements:

Relevant qualification in Marketing, Digital Marketing, Communications, or a related field.
Proven track record of increasing accommodation occupancy and driving measurable sales growth.
Strong knowledge of digital marketing, social media platforms, content creation, email marketing, and online advertising.
Experience with website content management and SEO principles.
Excellent written and verbal communication skills.
Highly organized, self-motivated, and able to work independently in a remote environment.
Experience with graphic design and video editing software will be advantageous.