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Senior Specialist in Marketing
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2 years ago1223 views
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General Details
Location:
Advertised By:Agency
Company Name:Solicited Consulting
Job Type:Full-Time
Description
A diversified Company in the Automotive Sector is looking for a committed Senior Specialists in Marketing, who is fast paced and creative, to implement and plan all related branch activities in order to achieve revenue, profit targets, branch goals ,customer satisfaction and retention objectives through compliance and active leadership.
Job Outputs:
Brand Management:
- Implement and co-ordinate marketing strategy
- Management of Brand campaigns adhoc marketing roll out plans.
- Campaign planning and management
- Control, coordinate and manage the brands and CI elements.
- Manage the application of the CI in various platforms / media (presentations, design platforms).
- Evaluation of all sponsorship requests, coordination and management of sponsorships, functions and events, including rights management, branding, vehicle branding, contracts. (After hours assistance may be required from time to time).
- Coordination and management of the brands social media and website presence. This includes social media content plan creation and management of the online social media management tools.
- Internal promotion of the brands (internal marketing) and internal communication of marketing activities.
- Creation of briefs to agency and timeous follow up with agency on briefs and timelines.
- General assistance in the marketing & sales environment from admin to idea creation and implementation, facilitating sales requirements and the provision of sales fulfillment
- Signage - Management of the brand CI and signage requirements around the country and in accordance with CI guidelines, including branch TV’s and video.
Administration:
- Overseeing the existing administrative functions within the department:
- Marketing items stock management
- Distribution of stock and marketing materials, including:
- Mints
- Promotional Materials
- Branding (Physically erect and remove branding, where necessary).
- Administration of marketing budget.
- Control of quotes, purchase orders, invoices, cheque requisitions, petty cash. Follow-up on payment where required. Training on SAGE X3 to be provided.
- Management of the brands sponsorship documentation and comp accounts
- Manage overall email and telephonic requests for marketing and delegate to the correct people. Respond to all requests within 48 hours.
- Management and maintenance of all ISO procedures including the ISO process file.
- Management of marketing databases.
- Assess incoming (external) marketing opportunities and advise manager of findings / recommendations and respond to requests timeously.
- Research new marketing trends and opportunities to introduce new marketing tools / initiatives.
- Build relationships with key suppliers, internal customers and p...
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS81MTY0MDA2MzY/c291cmNlPWd1bXRyZWU=&jid=1201470&xid=516400636
Id Subtitle 1077125649
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Solicited Consulting
Selling for 2+ years
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Active Ads26
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Bachelors degree in Marketing, Business, or a related field.5 years experience in digital marketing, preferably in a B2B environment.Strong understanding of digital marketing concepts, strategies, and tactics, including SEO, SEM, email marketing, social media marketing, content marketing, and e-commerce.Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, marketing automation platforms, and e-commerce platforms.Hands-on experi...
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Coordinate the development of internal and external communications content; including PR, print communications and online media
Develop company collateral that brings the division to life in all internal and external media channels including digital, print and social
Management of marketing and advertising, proactively identify opportunities to drive specific campaigns
Measure and report on success of marketing campaigns
Plan and manage our social media platforms
Identify the latest marketing trends and technologies affecting our industry
Provide support on social responsibility programs and investor relations activities
Developing copy for websites, social media, marketing materials, and other platforms
Responsible for planning, organizing, managing and coordinating various types of events and exhibitions
Ensure compliance with governance & compliance policies and procedures
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Build and maintain positive relationships with clients.Craft communication strategies on both campaign and annual basis and can also develop messaging frameworks that is able to get desired response from customers in market.Develop and optimize new approaches to customer acquisition and conversion through all types of digital mediaExecute, manage, and measure digital marketing campaigns across paid social and display platformsMaintain accounts, manage daily and monthly budget caps, and performance against KPIs and provide recommendations to clientsA solid understanding and considerable practical experience is required in digital marketing including paid digital media advisory and understanding, SEO, social media, technology and tracking and reporting tools.Solid understanding of digital marketing strategy and the ability to communicate digital marketing processes clearly.Collaborative, innovative and flexible across multiple projects.Understand and provide insights into cross device behaviour, and be an expert in digital media across desktop and mobile.
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Assist communications team by providing information and content relevant for publishing in print and online media.Be responsible for OEM and company’s branding of sites (in conjunction with group comms team, CI, direction, and approval)Manage and analyse sales promotions in a tool called mailchimp (a plus)Provide all admin/purchasing for marketing eventsManage website updates and provide information for the company, its brands and the SharePoint siteManage website, social media enquiries and Research DatabasesPartner with the communications team on events, public relations, media, and internal and external communication campaignsAssist with sales reports by tracking product line sales and costs by analysing and collecting sales and new business dataMonthly regional sales reports on product line, identifying sales risk areas and future opportunitiesSupport the sales staff by providing sales data, market trends, forecasts, account analyses, new product information, relaying customer services requestsResearch competitive products by identifying and evaluating product characteristics, market share, pricing, and advertisingAssist with Sales presentation, Trade shows, by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, co-ordinating mailing listGeneral support to the national sales team regarding marketing activities, customer relationship management, competitive pricing, and sales statsAssist with arranging of VOLVO Day trips, special visits from VOLVO, events and promotionsAssist with building strong and sustainable relationships with all customers, including suppliers involved in targeted campaignsSupport the company and VOLVO protocols and procedures to protect brand managementAnd all other instruction within the Sales and Marketing scope
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To analyse sales statistics and data, compile and produce sales reportsAssist in Marketing and Promotional activitiesBuild customer relationships, research market conditions and competitor data
Key Competencies/Skills
Matric Grade 12, BCOM Marketing Management, BA Communications or National Diploma in Sales and Marketing or similarPrevious experience analysing raw data and sales Stats to produce reports in line with data is a must, Financial Acumen, EXCEL and PowerPoint skillsExperience working on a CRM system, SAP, VOLVO dealer network would be advantageousPresentable and able to promote the companyPrepared to travel and work additional hoursComputer literate in MS packages with SAP experience preferred
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