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Marketing Specialist
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General Details
Location:
Advertised By:Agency
Company Name:TORO HUMAN CAPITAL
Job Type:Full-Time
Description
Coordinate the development of internal and external communications content; including PR, print communications and online media
Develop company collateral that brings the division to life in all internal and external media channels including digital, print and social
Management of marketing and advertising, proactively identify opportunities to drive specific campaigns
Measure and report on success of marketing campaigns
Plan and manage our social media platforms
Identify the latest marketing trends and technologies affecting our industry
Provide support on social responsibility programs and investor relations activities
Developing copy for websites, social media, marketing materials, and other platforms
Responsible for planning, organizing, managing and coordinating various types of events and exhibitions
Ensure compliance with governance & compliance policies and procedures
Comply with Safety, Health and Environment standards
Adhoc marketing related support
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8zMjI4MzcxMDg1P3NvdXJjZT1ndW10cmVl&jid=1221199&xid=3228371085
Id Subtitle 1086304158
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TORO HUMAN CAPITAL
Selling for 2+ years
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A leading Healthcare business is looking for a Social Media Manager who will be responsible for planning, implementing, managing and monitoring the companys Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
SKILLS/PHYSICAL COMPETENCIES
Social Media Strategist using social media for brand awareness and impressionsExcellent knowledge of Facebook, Instagram, Twitter and other social media best practicesComprehensive insight into social media monitoring resources and metricsUnderstanding of SEO and web traffic metricsExperience with doing audience and buyer persona researchGood understanding of social media KPIsFamiliarity with web design and publishingExcellent multitasking skillsGreat leadership skillsCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal, presentation and communication skills
Key Performance Areas (Core, essential responsibilities –outputs of the position)
· Develop, implement and manage our social media strategy
· Define most important social media KPIs
· Manage and oversee social media content in conjunction with Content Managers and the Marketing team - to ensure content is aligned with strategy and content drives engagement and increased sales through our social media audience.
· Measure the success of every social media campaign
· Stay up to date with latest social media best practices and technologies
· Collaborate with Marketing, Sales and Product Development teams
· Monitor SEO and user engagement and suggest content optimization
· Develop influencer and brand advocacy network
· Provide constructive feedback in order to align and pivot content/strategies to changing market forces
· Maximise ROI of social media campaigns
· Aligning and pivoting social media campaigns in line with social media algorithm changes
· Social media competitor analysis: Activity, spend, ROI
· Social media trends analysis and recommendations
· Social media case study development for internal skills development
· Kaizen reporting based on campaign analysis
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8xNjg2NDAyODE1P3NvdXJjZT1ndW10cmVl&jid=1262634&xid=1686402815
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COPYWRITER/COMMUNITY MANAGER
Introduction
An innovative and forward-thinking software company located in Sandton is seeking to employ an imaginative Copywriter/Community Manager with a minimum of two years’ experience to join their marketing team.
Job Purpose
The Content Creator will work closely with the Marketing Manager and will be responsible for producing copy and content that is engaging, clear, and accurate for inbound marketing purposes.
The Content Creator will also be responsible for community management across all platforms and will manage the company’s SEO.
Requirements and Qualifications
Minimum education (essential)
Matric / Grade 12 / National Senior Certificate
Minimum education (desirable)
Diploma or degree in Languages / Journalism / Communication Management
Minimum applicable experience (years)
2 – 5 years
Required nature of experience
CopywritingProofreadingEditingCommunity management
Skills and Knowledge (desirable)
Setting up and executing on the content calendarProficient in Microsoft Suite / Google SuiteExcellent writing skillsDraft press releases, blog posts, articles and white papersEmail marketing toolsSEOSocial media (LinkedIn, Facebook, and Instagram)
Other
Hybrid working (Three days office based)
Key Performance Areas, Weights and Objectives
Content Creation 40%
Assist Marketing Managers and execute content strategy with the Marketing Manager.Conceptualise, maintain and create updated, high-quality content for all marketing and communication platforms and campaigns.Send all information / content to Marketing Managers before launching on social media.Coordinate and manage internal marketing collateral (i.e. Wamly newsletter).Liaise with the design team.Write compelling and high-quality website content, including blog posts.
SEO 30%
Full turnkey SEO management.Conduct keyword research.Use SEO principles to maximize reach
Community Management 30%
Social media community management
LinkedInTwitterInstagram and FacebookGoogle
REMUNERATION
Market related
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We are seeking a highly skilled and experienced Digital Marketing Lead with a strong background in B2B digital marketing, e-commerce, and hands-on design and content creation experience. As the Digital Marketing Lead, you will be responsible for developing and executing effective digital marketing strategies to drive lead generation, brand awareness, and customer engagement within the B2B space. This is a dynamic role that requires a strategic thinker with a creative mindset, exceptional leadership abilities, and a proven track record of driving measurable results.
Responsibilities:
Develop and implement comprehensive B2B digital marketing strategies to drive lead generation, customer acquisition, and revenue growth.Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to email marketing, search engine marketing (SEM), search engine optimization (SEO), social media marketing, and display advertising.Conduct market research and competitor analysis to identify key industry trends, customer needs, and target audience insights, and leverage this information to inform marketing strategies and campaigns.Manage and optimize the companys e-commerce platforms, ensuring a seamless customer experience, driving online sales, and maximizing conversion rates.Collaborate with cross-functional teams to develop and execute content marketing strategies, including the creation of compelling and engaging content such as blog posts, whitepapers, case studies, videos, infographics, and more.Oversee the design and development of digital assets, including website design, landing pages, banners, email templates, and other marketing collateral.Utilize analytics tools to track, measure, and report on key performance indicators (KPIs), campaign effectiveness, and overall digital marketing ROI.Stay up to date with the latest trends and best practices in digital marketing, e-commerce, and B2B marketing, and make recommendations for continuous improvement.Lead and mentor a team of digital marketing specialists, providing guidance, feedback, and professional development opportunities.Collaborate with internal stakeholders and external agencies to manage budgets, timelines, and deliverables for digital marketing initiatives.
Qualifications:
Bachelors degree in Marketing, Business, or a related field.5 years experience in digital marketing, preferably in a B2B environment.Strong understanding of digital marketing concepts, strategies, and tactics, including SEO, SEM, email marketing, social media marketing, content marketing, and e-commerce.Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, marketing automation platforms, and e-commerce platforms.Hands-on experi...
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8xMzI0ODA3Mjg1P3NvdXJjZT1ndW10cmVl&jid=1612219&xid=1324807285
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A diversified Company in the Automotive Sector is looking for a committed Senior Specialists in Marketing, who is fast paced and creative, to implement and plan all related branch activities in order to achieve revenue, profit targets, branch goals ,customer satisfaction and retention objectives through compliance and active leadership.
Job Outputs:
Brand Management:
Implement and co-ordinate marketing strategyManagement of Brand campaigns adhoc marketing roll out plans.Campaign planning and managementControl, coordinate and manage the brands and CI elements.Manage the application of the CI in various platforms / media (presentations, design platforms).Evaluation of all sponsorship requests, coordination and management of sponsorships, functions and events, including rights management, branding, vehicle branding, contracts. (After hours assistance may be required from time to time).Coordination and management of the brands social media and website presence. This includes social media content plan creation and management of the online social media management tools.Internal promotion of the brands (internal marketing) and internal communication of marketing activities.Creation of briefs to agency and timeous follow up with agency on briefs and timelines.General assistance in the marketing & sales environment from admin to idea creation and implementation, facilitating sales requirements and the provision of sales fulfillmentSignage - Management of the brand CI and signage requirements around the country and in accordance with CI guidelines, including branch TV’s and video.
Administration:
Overseeing the existing administrative functions within the department:Marketing items stock managementDistribution of stock and marketing materials, including:MintsPromotional MaterialsBranding (Physically erect and remove branding, where necessary).Administration of marketing budget.Control of quotes, purchase orders, invoices, cheque requisitions, petty cash. Follow-up on payment where required. Training on SAGE X3 to be provided.Management of the brands sponsorship documentation and comp accountsManage overall email and telephonic requests for marketing and delegate to the correct people. Respond to all requests within 48 hours.Management and maintenance of all ISO procedures including the ISO process file.Management of marketing databases.Assess incoming (external) marketing opportunities and advise manager of findings / recommendations and respond to requests timeously.Research new marketing trends and opportunities to introduce new marketing tools / initiatives.Build relationships with key suppliers, internal customers and p...
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS81MTY0MDA2MzY/c291cmNlPWd1bXRyZWU=&jid=1201470&xid=516400636
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Main Responsibilities
Assist communications team by providing information and content relevant for publishing in print and online media.Be responsible for OEM and company’s branding of sites (in conjunction with group comms team, CI, direction, and approval)Manage and analyse sales promotions in a tool called mailchimp (a plus)Provide all admin/purchasing for marketing eventsManage website updates and provide information for the company, its brands and the SharePoint siteManage website, social media enquiries and Research DatabasesPartner with the communications team on events, public relations, media, and internal and external communication campaignsAssist with sales reports by tracking product line sales and costs by analysing and collecting sales and new business dataMonthly regional sales reports on product line, identifying sales risk areas and future opportunitiesSupport the sales staff by providing sales data, market trends, forecasts, account analyses, new product information, relaying customer services requestsResearch competitive products by identifying and evaluating product characteristics, market share, pricing, and advertisingAssist with Sales presentation, Trade shows, by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, co-ordinating mailing listGeneral support to the national sales team regarding marketing activities, customer relationship management, competitive pricing, and sales statsAssist with arranging of VOLVO Day trips, special visits from VOLVO, events and promotionsAssist with building strong and sustainable relationships with all customers, including suppliers involved in targeted campaignsSupport the company and VOLVO protocols and procedures to protect brand managementAnd all other instruction within the Sales and Marketing scope
Main Purpose of Job
To analyse sales statistics and data, compile and produce sales reportsAssist in Marketing and Promotional activitiesBuild customer relationships, research market conditions and competitor data
Key Competencies/Skills
Matric Grade 12, BCOM Marketing Management, BA Communications or National Diploma in Sales and Marketing or similarPrevious experience analysing raw data and sales Stats to produce reports in line with data is a must, Financial Acumen, EXCEL and PowerPoint skillsExperience working on a CRM system, SAP, VOLVO dealer network would be advantageousPresentable and able to promote the companyPrepared to travel and work additional hoursComputer literate in MS packages with SAP experience preferred
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8yMDA1NjU2NDY2P3NvdXJjZT1ndW10cmVl&jid=1405021&xid=2005656466
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Build and maintain positive relationships with clients.Craft communication strategies on both campaign and annual basis and can also develop messaging frameworks that is able to get desired response from customers in market.Develop and optimize new approaches to customer acquisition and conversion through all types of digital mediaExecute, manage, and measure digital marketing campaigns across paid social and display platformsMaintain accounts, manage daily and monthly budget caps, and performance against KPIs and provide recommendations to clientsA solid understanding and considerable practical experience is required in digital marketing including paid digital media advisory and understanding, SEO, social media, technology and tracking and reporting tools.Solid understanding of digital marketing strategy and the ability to communicate digital marketing processes clearly.Collaborative, innovative and flexible across multiple projects.Understand and provide insights into cross device behaviour, and be an expert in digital media across desktop and mobile.
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS80Mjg3NzUwMTQ1P3NvdXJjZT1ndW10cmVl&jid=1732506&xid=4287750145
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