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Senior Manager: Data-Driven Marketing (6 months)

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7 months ago121 views

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General Details

Location:

Johannesburg CBD, Johannesburg

Advertised By:Agency

Company Name:Isilumko Staffing.

Job Type:Contract

Description

One of the TOP banks in South Africa is looking for a Senior Marketing Manager.

You will be responsible for managing programmes, managing technologies, etc.

Requirements:

Proficient in digital marketing.
Digital media knowledge.
Proactive.
A self-starter.

https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS80MTAzMDEyMzE2P3NvdXJjZT1ndW10cmVl&jid=1719534&xid=4103012316

Id Subtitle 1237878503

Isilumko Staffing.

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We are seeking a highly skilled and experienced Digital Marketing Lead with a strong background in B2B digital marketing, e-commerce, and hands-on design and content creation experience. As the Digital Marketing Lead, you will be responsible for developing and executing effective digital marketing strategies to drive lead generation, brand awareness, and customer engagement within the B2B space. This is a dynamic role that requires a strategic thinker with a creative mindset, exceptional leadership abilities, and a proven track record of driving measurable results. Responsibilities: Develop and implement comprehensive B2B digital marketing strategies to drive lead generation, customer acquisition, and revenue growth.Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to email marketing, search engine marketing (SEM), search engine optimization (SEO), social media marketing, and display advertising.Conduct market research and competitor analysis to identify key industry trends, customer needs, and target audience insights, and leverage this information to inform marketing strategies and campaigns.Manage and optimize the companys e-commerce platforms, ensuring a seamless customer experience, driving online sales, and maximizing conversion rates.Collaborate with cross-functional teams to develop and execute content marketing strategies, including the creation of compelling and engaging content such as blog posts, whitepapers, case studies, videos, infographics, and more.Oversee the design and development of digital assets, including website design, landing pages, banners, email templates, and other marketing collateral.Utilize analytics tools to track, measure, and report on key performance indicators (KPIs), campaign effectiveness, and overall digital marketing ROI.Stay up to date with the latest trends and best practices in digital marketing, e-commerce, and B2B marketing, and make recommendations for continuous improvement.Lead and mentor a team of digital marketing specialists, providing guidance, feedback, and professional development opportunities.Collaborate with internal stakeholders and external agencies to manage budgets, timelines, and deliverables for digital marketing initiatives. Qualifications: Bachelors degree in Marketing, Business, or a related field.5 years experience in digital marketing, preferably in a B2B environment.Strong understanding of digital marketing concepts, strategies, and tactics, including SEO, SEM, email marketing, social media marketing, content marketing, and e-commerce.Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, marketing automation platforms, and e-commerce platforms.Hands-on experi... https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8xMzI0ODA3Mjg1P3NvdXJjZT1ndW10cmVl&jid=1612219&xid=1324807285

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A diversified Company in the Automotive Sector is looking for a committed Senior Specialists in Marketing, who is fast paced and creative, to implement and plan all related branch activities in order to achieve revenue, profit targets, branch goals ,customer satisfaction and retention objectives through compliance and active leadership. Job Outputs: Brand Management: Implement and co-ordinate marketing strategyManagement of Brand campaigns adhoc marketing roll out plans.Campaign planning and managementControl, coordinate and manage the brands and CI elements.Manage the application of the CI in various platforms / media (presentations, design platforms).Evaluation of all sponsorship requests, coordination and management of sponsorships, functions and events, including rights management, branding, vehicle branding, contracts. (After hours assistance may be required from time to time).Coordination and management of the brands social media and website presence. This includes social media content plan creation and management of the online social media management tools.Internal promotion of the brands (internal marketing) and internal communication of marketing activities.Creation of briefs to agency and timeous follow up with agency on briefs and timelines.General assistance in the marketing & sales environment from admin to idea creation and implementation, facilitating sales requirements and the provision of sales fulfillmentSignage - Management of the brand CI and signage requirements around the country and in accordance with CI guidelines, including branch TV’s and video. Administration: Overseeing the existing administrative functions within the department:Marketing items stock managementDistribution of stock and marketing materials, including:MintsPromotional MaterialsBranding (Physically erect and remove branding, where necessary).Administration of marketing budget.Control of quotes, purchase orders, invoices, cheque requisitions, petty cash. Follow-up on payment where required. Training on SAGE X3 to be provided.Management of the brands sponsorship documentation and comp accountsManage overall email and telephonic requests for marketing and delegate to the correct people. Respond to all requests within 48 hours.Management and maintenance of all ISO procedures including the ISO process file.Management of marketing databases.Assess incoming (external) marketing opportunities and advise manager of findings / recommendations and respond to requests timeously.Research new marketing trends and opportunities to introduce new marketing tools / initiatives.Build relationships with key suppliers, internal customers and p... https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS81MTY0MDA2MzY/c291cmNlPWd1bXRyZWU=&jid=1201470&xid=516400636

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