Channel and Product Analyst

This role is responsible for developing business cases for Genuine Parts campaigns and promotions, securing approvals from ONE. After Sales management and Finance Controlling.

The incumbent will measure the effectiveness of these initiatives by tracking sales performanceincluding overall Genuine Parts Turnover, Homogenous Parts Groups (HPGs), and specific Part Numbersas well as monitoring their impact on customer loyalty.

The role also includes contributing to and supporting strategic projects within the ONE. After Sales business unit.

Key Responsibilities

• Develop business cases for Genuine Parts campaigns and promotions, and present them for approval to After Sales management and Finance Controlling.
• Monitor and evaluate campaign effectiveness by tracking Genuine Parts sales (total turnover, HPGs, and individual Part Numbers) and Customer Loyalty metrics.
• Support and contribute to strategic projects across the ONE. After Sales business unit.
• Assist in initiatives involving Own Workshop and Over-the-Counter (OTC) channels within ONE. Aftersales.
• Collaborate with the After Sales Marketing Consultant to develop and implement marketing initiatives for slow- and medium-moving Genuine Parts to increase sales and reduce obsolescence.
• Draft marketing briefs and Dealer bulletins for campaigns and promotions.
• Coordinate and track Dealer performance, including managing Genuine Parts incentive programs (target setting, tracking, and payouts), ensuring alignment with market share and volume goals.
• Provide performance data to the Field Force Team to support their efforts in enhancing Dealer sales and retail performance.
• Benchmark Genuine Parts against competitors to identify opportunities and emerging threats.
• Assist Dealers with queries related to campaigns, promotions, and incentive programs while maintaining consistent parts performance reporting.
• Conduct Independent Aftermarket (IAM) parts pricing research and develop strategic product plans to ensure competitiveness and address customer needs.

Qualification Requirements

• Diploma or Bachelors degree in:
  
  • Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT, or a related field.

Experience Requirements

• Minimum 3 years' experience in a Sales, Marketing, or After Sales environment.

Essential Skills & Competencies

• Proficient in MS Office (Word, Excel, PowerPoint, Outlook).
• Strong skills in data analytics tools (e.g. Power BI, Tableau, Google Analytics, Python).
• Excellent analytical thinking, conceptualization, and data interpretation abilities.
• Skilled in both tactical execution and long-term strategic planning.
• Solid understanding of OEM/Importer and Deale
  
  https://www.executiveplacements.com/Jobs/C/Channel-and-Product-Analyst-1203689-Job-Search-07-16-2025-04-37-47-AM.asp?sid=gumtree