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Internal Marketing Specialist
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General Details
Description
*Reference: PE009591-LM-1*
*Role Purpose:*
The purpose of this role is to develop and implement employee marketing, engagement, communication plans, campaigns and initiatives that support the company Brand and the Group Wide Services' business objectives.
*Experience and Qualifications:*
* BA Communication or Marketing degree
* Degree/ Honours in Communications or Marketing (Desirable)
* 5 -7 years' experience in a similar role
* Employee/Internal marketing experience (Advantageous)
* Project management/coordination experience (Desirable)
* Experience within Financial Services or FMCG specifically (Advantageous)
* Experience working with creative partners in the development of marketing campaigns
* Demonstrate an ability to lead teams in the delivery of a unified task
*Responsibilities*
* Keep abreast of trends and best practices within the employee marketing and communication field.
* Partner with clients and stakeholders and provide expertise on packaging campaigns for employee marketing purposes.
* Contribute to the development of employee marketing strategies.
* Draft and implement employee marketing, engagement and communication plans.
* Continuously improve the effectiveness of campaigns and channels used to drive engagement.
* Work collaboratively with Group Exco, and Business Heads to provide effective, professional and efficient service.
* Manage the internal client's expectations and ensure delivery of timeous execution and completion of campaigns and initiatives.
* Liaise with stakeholders in order to obtain business strategy briefs and convert those into internal campaigns and messaging requirements.
* Project manage end-to-end internal campaigns on behalf of stakeholders, managing delivery across operational teams across the Group.
* Draft clear and SMART briefs in response to client needs.
* Inspire creative collaboration and interpretation of business goals and convert into engaging, creative communication.
* Responsible for conceptual creative development of ideas, themes, messaging and campaigns (including writing) for the respective campaign channels.
* Content conceptualisation across a variety of channels, particularly digital for resonance with audiences working remotely.
* Curate content, write, publish and distribute various newsletters.
* Conceptualise and develop creative concepts and engagement tactics for employee events.
* Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives.
* Collaborate with marketing colleagues for cohesive integration of campaigns that have an external component.
* Management of all internal communication platforms.
* Monitoring and Evaluation of campaigns to track against objectives and identify corrective measures.
* *
*Portfolio Manager Screening Questions *
1. How many years of experience do you have in Internal Marketing?
2. Are yo
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Id Subtitle 1097510859
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