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Client based in Bryanston seeks the services of Digital Marketing Specialist to support the formulation of digital marketing strategy and implementation to ensure the effectiveness of the results aligned to business requirements. Maintain our current B2B customer base & help to implement strategies to penetrate B2C with a consumer focus. Influencing targeted consumers or businesses to choose LS products and services in order to achieve specific measurable business and marketing objectives.
Key Performance area:
• Execute effective digital marketing and social media strategies in support of and in response to the business’ overall objectives while ensuring effectiveness of results:o with an understanding of digital marketing tactics, including SEO, PPC, native advertising, email marketing and online reputation management, crossing into areas as integrated campaignso working with agency strategy, development and creative teams to ensure all strategy and messaging align with integrated digital marketing campaignso Provide support, input and influence in all digital marketing activities, based on relevant insights generated, and with the aim of improving digital marketing activities• Develop strong relationships with key internal stakeholders across the business within Property and Auto businesses• Keeping abreast of digital marketing and social media trends, with a firm understanding of user experience principles and influence stakeholder perception of digital marketing value to the business
• Co-ordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off digital marketing plan• Participate in conversations and provide insights/recommendations when reviewing data presented by reporting platforms
Qualifications:
• Essential: Marketing Diploma or Degree with particular focus on Digital Marketing• Advanced Diploma or Degree in Marketing is an advantage
Experience:
• 3- 5 years of digital marketing roles that include client-facing roles, digital project implementation• Working knowledge of best practices and workflows for digital marketing channels (web, social, mobile, media, etc.) and digital content/asset creation.
Technical Skills:
• Data interpretation• Marketing Strategy understanding as it relates to the components of the marketing mix• Analytical thinking ability to enable the application of client insights, market/competitors• Communications skills and understanding including all communications mix elements (ATL/BTL)• Understanding of branding & brand building principles and techniques as drivers of marketing strategies• Writing of briefs and verbal articulation thereof to internal and external stakeholders• Implement...
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8zODc3MTE3NTQwP3NvdXJjZT1ndW10cmVl&jid=1188899&xid=3877117540
4d
1
SavedSave
Client based in Bryanston seeks the services of Digital Marketing Specialist to support the formulation of digital marketing strategy and implementation to ensure the effectiveness of the results aligned to business requirements. Maintain our current B2B customer base & help to implement strategies to penetrate B2C with a consumer focus. Influencing targeted consumers or businesses to choose LS products and services in order to achieve specific measurable business and marketing objectives.Key Performance area: • Execute effective digital marketing and social media strategies in support of and in response to the business’ overall objectives while ensuring effectiveness of results:o with an understanding of digital marketing tactics, including SEO, PPC, native advertising, email marketing and online reputation management, crossing into areas as integrated campaignso working with agency strategy, development and creative teams to ensure all strategy and messaging align with integrated digital marketing campaignso Provide support, input and influence in all digital marketing activities, based on relevant insights generated, and with the aim of improving digital marketing activities• Develop strong relationships with key internal stakeholders across the business within Property and Auto businesses• Keeping abreast of digital marketing and social media trends, with a firm understanding of user experience principles and influence stakeholder perception of digital marketing value to the business• Co-ordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off digital marketing plan• Participate in conversations and provide insights/recommendations when reviewing data presented by reporting platformsQualifications: • Essential: Marketing Diploma or Degree with particular focus on Digital Marketing• Advanced Diploma or Degree in Marketing is an advantageExperience: • 3- 5 years of digital marketing roles that include client-facing roles, digital project implementation• Working knowledge of best practices and workflows for digital marketing channels (web, social, mobile, media, etc.) and digital content/asset creation.Technical Skills: • Data interpretation• Marketing Strategy understanding as it relates to the components of the marketing mix• Analytical thinking ability to enable the application of client insights, market/competitors• Communications skills and understanding including all communications mix elements (ATL/BTL)• Understanding of branding & brand building principles and techniques as drivers of marketing strategies• Writing of briefs and verbal articulation thereof to internal and external stakeholders• Implementation of marketing plans in support of the marketing and business strategies• Development of marke
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMTA4XzUyMzgxX180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1191819&xid=1108_52381
2y
Ads in other locations
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Looking for a social media specialist that is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.Please do not apply if you do not have the following:Five years of minimum experience in social media strategy and management Advertising agency experiencePaid advertising experience - a mustEssential duties Manage social media marketing campaigns and day-to-day activities including:Develop relevant content topics to reach the company’s target customers.Curate and manage all published content (images, video and written).Monitor, listen, and respond to users in a social way while cultivating leads and sales.Conduct online advocacy and open a stream for cross-promotions.Develop and expand community and/or influencer outreach efforts.Design, create, and manage promotions and social ad campaigns.Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.Analyse key metrics and tweak strategy as needed.Compile reports for management showing results (ROI).Become an advocate for the company in social media spaces, engaging in dialogues, and answering questions where appropriate.Demonstrate an ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.Develop organisational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.Monitor trends in social media tools, applications, channels, design, and strategy.Implement ongoing education to remain highly effective.Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.Requirements:Possesses knowledge and experience in the tenets of traditional marketing. Demonstrates creativity and documented immersion in social media (give links to profiles as examples).Proficient in content marketing theory and application.Experience sourcing and managing content development and publishing.Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Linkedin, etc.) and how each platform can be deployed in different scenarios.Maintains excellent writing and language skills.Displays the ability to effectively communicate information and ideas in written and video format.Exceeds at building and
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2mo
1
Minimum 2 years of e-commerce experience preferably in the FMCG/wholesale/retail environment.A good understanding of South African retail consumers and an understanding of online/ecommerce consumers and merchandising.A general understanding of SEO, Google Analytics and Google AdWords.Experience in digital communication, media/website optimisationThe role will include being responsible for the online marketing, display and merchandising of products listed, website, content creation and management.Product marketing on website and through Google product feedsProduct enrichmentProduct lifecycle managementManaging website Data/contentEffective display and merchandising of products to enhance conversion rates and grow salesAssessing and improving search engine optimization (SEO)Track key metrics and performance of contentEditing and enhancing products images and content in Photoshop
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2y
1
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If you are a dynamic young vibrant go-getter with high energy, a passion for marketing and an interest in interior design, then this is the job for you! You must have digital experience in social media management, SEO , AdWords and website content management.You can be based in CT or Joburg. Marketing assistant Work alongside marketing executive to execute on marketing strategyInterface with Project Managers and Design team to pull together content for use in social mediaWork with social media agency to pull together content and ideas from designersUnderstand site marketing requirements- get briefed from PM to assist with creating on-site presenceInDesign would be great – they could assist with small updates on creative elements internallyMaintain marketing workflow- getting shoots scheduled for completed jobs/ loading new images to websitesStrong copywriting skills to compile project descriptions and content across various platformsManage stock of marketing printed elements and where required brief in new items to be printed/ designed Social media content Perform research on current benchmark trends and audience preferencesDesign and implement social media strategy to align with business goalsSet specific objectives and report on ROIGenerate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)Monitor SEO and web traffic metricsGoogle AdWords and Google Display experienceCollaborate with other teams, like marketing, sales and customer service to ensure brand consistencyCommunicate with followers, respond to queries in a timely manner and monitor customer reviewsOversee social media accounts’ designSuggest and implement new features to develop brand awareness, like promotions and competitionsStay up-to-date with current technologies and trends in social media, design tools and applications WordPress speciality Manage websites content – must work in WordPress and woocommerce an added plusRequired to update 3 websites on an ongoing basis – 3 are in WordPressUpdate of products/ pricing/ content on all sites Essential skills, behavior and knowledge required: Excellent understanding of WordPress- must be able to edit website contentAbility to think strategically and commercially.In-depth Facebook, Instagram, YouTube and Twitter understanding.Comfortable with numbers, data and analytics.High attention to detail.Deadline driven.Able to work independently and within a team dynamic.Knowledge of strategic social media practices.Ability to take the lead and be resourceful in finding content opportunities.Communicating with different areas of the business.A problem solver that’s excited by a challenge. Education and experience: Grade 12 (Senior Certificate).Relevant tertiary education a
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2y
1
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A leading health-care business has a vacancy for a SEO, SEM and Web Manager who will be responsible for developing, planning, implementing and managing the companys overall SEO and SEM strategy, covering a wide variety of duties such as web marketing, web analytics, content strategy planning, and keyword strategy.Key Performance Areas (Core, essential responsibilities –outputs of the position) Develop, plan and implement our SEO strategyOptimize organic search maximize ROIRegularly perform thorough keywords researchIdentify key SEO KPIsMonitor redirects, click rate, bounce rate, and other KPIsPrepare and present reports regularlyIdentify our buyer personas to better target identified audiencesIdentify problems and deficiency and implement solutions in a timely mannerSuggest improvements in process and productivity optimizationCollaborate with web developers and marketing teamStay up to date with the latest SEO and digital marketing latest trends and best practicesAligning and pivoting SEM campaigns in line with Search Engine algorithm changesSEM competitor analysis: Activity, spend, ROISEM trends analysis and recommendationsSEM case study development for internal skills developmentMinimum Requirements: EDUCATION BCom undergraduate studiesSEO and/or Web marketing courses would be advantageous EXPERIENCE 5 years experience as an SEO/SEM Manager or similar role SKILLS/PHYSICAL COMPETENCIES Proven success in SEOExpertise in A/B and other testing methodsIn-depth knowledge of research principles and methods and experience in analyzing dataSense of ownership and pride in your performance and its impact on company’s successCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal and communication skillsGeneral working conditions (e.g. shift work, drivers’ license, specific tools, special clothing, environmental requirements, etc.) May be required to work overtime Travel None
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMTA5XzY4MDc4X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1168127&xid=1109_68078
2y
1
Ecommerce Digital Marketing Manager (JB1651) Johannesburg NorthR60 000 R75 000 CTC per monthBenefits included: Medical Aid; Provident fund; 13th Cheque Duration: PermanentOverviewExciting opportunity exists for a strategic Ecommerce Digital Marketing Manager with the ability to lead a team. Previous experience specific to Ecommerce, marketing campaign implementation and management as well as SEO is required. Minimum Requirements: Marketing related qualification/sGoogle Ads Certification6 or more years of Ecommerce Digital Marketing experience2 or more years managing a marketing teamDuties and Responsibilities: Create, implement, manage and analyse results of various strategic marketing campaigns to maximise revenueConduct research and analysis to identify business opportunitiesOptimise user experience by constantly conducting researchManage SEO and PPC initiativesIdentify and reach out to potential affiliates and influencersUnderstand and optimise the consumer journey on the website and make recommendations for enhancements to improve conversion ratesEnsure compliance to the POPI ActManage financials for the marketing department
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2y
1
Ecommerce Digital Marketing Manager (JB1651) Johannesburg NorthR60 000 R75 000 CTC per monthBenefits included: Medical Aid; Provident fund; 13th ChequeDuration: PermanentOverviewExciting opportunity exists for a strategic Ecommerce Digital Marketing Manager with the ability to lead a team. Previous experience specific to Ecommerce, marketing campaign implementation and management as well as SEO is required. Minimum Requirements: Marketing related qualification/sGoogle Ads Certification6 or more years of Ecommerce Digital Marketing experience2 or more years managing a marketing teamDuties and Responsibilities: Create, implement, manage and analyse results of various strategic marketing campaigns to maximise revenueConduct research and analysis to identify business opportunitiesOptimise user experience by constantly conducting researchManage SEO and PPC initiativesIdentify and reach out to potential affiliates and influencersUnderstand and optimise the consumer journey on the website and make recommendations for enhancements to improve conversion ratesEnsure compliance to the POPI ActManage financials for the marketing department
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMTA4XzUxNzc4X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1189113&xid=1108_51778
2y
1
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We are looking for a dynamic individual with excellent motoring knowledge and a proven track record creating motoring content (both written and video, including video editing experience), motoring experience, presenter experience, as well as a passion for the automotive industry & existing motoring contacts. The successful applicant will be responsible for the research & creation of top class motoring content, both written and video; including but not limited to car reviews & comparisons, news articles, how to/safety/driving tips/DIY/expert car buying advice, podcasts and TV where necessary. As well as script, film, present and edit video content.The successful applicant will be expected to adhere to strict content submission deadlines, be self-motivated, work under pressure, have a keen eye for detail, ability to multi-task and be willing to work after hours as and when the business needs content to support the business, sponsorships/events and campaigns.Responsibilities: Relationships: Leverage existing relationships with OEMs to source vehicles and content opportunities.Attend car launches, networking and represent the brand.Deepen, strengthen and build new relationships with OEMs and PR’s. Written content: Write detailed car reviews including comparisons.Attend car launches & create on the go content including first drive impressions as well as video content and content for social media.Writing of news, how to/safety/driving tips/DIY articles/expert car buying advice delivered within deadlines.Written content to be supplied with bespoke images taken by the successful candidate. Video Content: Script and present in videos (on site, YouTube, other social media platforms at events etc)Filming and editing of videosPreparing and scripting appearances on our motoring vodcasts.Presenting at various motoring events when required. Content: Creation of content as per content plan.Content delivery ahead of deadline.Adherence of digital content best practices.Ensure that quantity of content is delivered.Ensure that quality of content is of a high standard.Content expert on our motoring podcast.Ensure all content created is bespoke and unique to the AutoTrader website (no plagiarism will be tolerated.)Create content within our tools, upload content into CMS and publish to site once approved.Support the business with events, sponsorships and campaigns when content creation is required.Keep up to date with latest digital content trends.Monitoring of performance of content. Knowledge SEO and digital best practices.Experience with digital content writing.Experience/knowledge with social media platforms (in particular Facebook, Twitter, Instagram and YouTube) as well as knowledge of how to use these platforms including latest social media trends.Know
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2y
1
Opportunity Available!! Our leading client in the Automotive Sector is looking to employ a Web Communications Manager to join their dynamic team in Johannesburg.
Job Description:
Align the e-Commerce platform with company’s brand, strategy and standards.
Research e-commerce trends to create strategies that are relevant to improve website traffic and overall site performance.
Manage the customer scout and PPC campaigns.
Setting KPIs for website campaigns and performance
Analysing the company’s digital campaigns and strategies to drive web leads.
Job Requirements:
NQF Level 6 (360 credits - 8 level framework) in Marketing, BIS, Computer Science, Systems Engineering, Web Management or related fields.
Experience in web marketing & database management (minimum 4 years)
Understanding of web technologies (.Net, AJAX, CMS, Flash)
SEO certification and management
Experience with GA4 dashboards and SEM Tools such as SeM Rush
Knowledge of Google Advertising
PC Literacy (MS Office package) & Microsoft Teams familiarity
SECTOR: Automotive
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2d
1
Opportunity Available!! Our leading client in the Automotive Sector is looking to employ a Senior Digital Coordinator to join their dynamic team in Johannesburg.
Job Description:
Overseeing the development and implementation of digital strategies that promote the brands products.
Partner and collaborate with business to ensure that the digital web content supports the businesses overall objectives.
Generate insights in relation to the web content and online advertising that can assist the business in attaining its set objectives.
Align the e-Commerce platform with company’s brand, strategy and standards.
Create, manage and optimize campaigns across all digital platforms to enhance e-Commerce performance at the company.
Job Requirements:
NQF Level 6 (360 credits - 8 level framework) in Marketing, Communications.
Minimum of 2 years experience in digital marketing with e-commerce marketing as a speciality.
SEO and SEM Marketing and related tools.
Knowledge of Google Advertising.
Lead generation marketing.
SECTOR: Automotive
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93ZWJhcHAucGxhY2VtZW50cGFydG5lci5jb20vd2kvYXBwbGljYXRpb25fZm9ybS5waHA/aWQ9c3RhZmZzb2xzJnZhY2FuY3lfcmVmPUUuTDAwMjAzOS9CRw==&jid=1811592&xid=E.L002039/BG
2d
1
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A leading Healthcare business is looking for a Social Media Manager who will be responsible for planning, implementing, managing and monitoring the companys Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
SKILLS/PHYSICAL COMPETENCIES
Social Media Strategist using social media for brand awareness and impressionsExcellent knowledge of Facebook, Instagram, Twitter and other social media best practicesComprehensive insight into social media monitoring resources and metricsUnderstanding of SEO and web traffic metricsExperience with doing audience and buyer persona researchGood understanding of social media KPIsFamiliarity with web design and publishingExcellent multitasking skillsGreat leadership skillsCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal, presentation and communication skills
Key Performance Areas (Core, essential responsibilities –outputs of the position)
· Develop, implement and manage our social media strategy
· Define most important social media KPIs
· Manage and oversee social media content in conjunction with Content Managers and the Marketing team - to ensure content is aligned with strategy and content drives engagement and increased sales through our social media audience.
· Measure the success of every social media campaign
· Stay up to date with latest social media best practices and technologies
· Collaborate with Marketing, Sales and Product Development teams
· Monitor SEO and user engagement and suggest content optimization
· Develop influencer and brand advocacy network
· Provide constructive feedback in order to align and pivot content/strategies to changing market forces
· Maximise ROI of social media campaigns
· Aligning and pivoting social media campaigns in line with social media algorithm changes
· Social media competitor analysis: Activity, spend, ROI
· Social media trends analysis and recommendations
· Social media case study development for internal skills development
· Kaizen reporting based on campaign analysis
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4d
1
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An established Creative Agency, based in the East of Johannesburg, has a vacancy for a senior Web & SEO Specialist
The Web & SEO specialist is responsible for the implementation of digital strategy for on-boarded brands.
Working in collaboration with the lead strategists & SEO specialist, you will be responsible for a group of brands within the department. You will immerse yourself in the brands under your remit, by gaining a thorough understanding of their industry category, as well as their business objectives. In this role, you will use your strong communication and client leadership skills to build relationships with clients key personnel. You will work strategically to identify the Client’s needs and challenges, providing sustainable solutions and results driven work. You will collaborate with internal and external cross-functional teams, to deliver strategic and client service excellence.
Qualifications/ Experience
3-5 years experience within a marketing function (preferably agency)Qualification in Marketing or certification in Digital Marketing (Google Search, etc.)An understanding of project management disciplinesExcellent customer service and relationship-building skills (desirable)Good understanding of search and digital marketing is crucialAnalytics experience is vital (Google Analytics, Google Search Console, as well as any other tools utilised such as SEMRush, AhRefs, etc.)
Competencies
Digital (Search) Native – focused on customer centricityExcellent written, verbal and presentation skills – confident to present to clients at all levelsAn understanding of SEO and how it fits into the overall marketing mixStrategically-driven and analytical in approachAble to extrapolate insights through data analysis
Responsibilities
Deliver on day-to-day strategic tasks such as keyword research, and monitoring campaigns and projectsUse good writing and storytelling skills, to structure insights and present recommendations aligned to objectivesThink strategically and act tactically, using the data provided to develop clear and consistent search strategiesIdentify opportunities to up-sell and cross-sellSeek out proactive opportunities to increase client satisfaction and loyaltyMonitor and maintain high levels of Client serviceWork closely with the digital project manager, in terms of deliverables per projectWork seamlessly with cross-functional teams within the business and its clients, building strong relationships
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4d
1
SavedSave
Looking for a Search & Web Strategist who will be responsible for the implementation, management and strategic direction for some leading FMCG brands.
In this role you will be responsible for the optimisation of web properties and the ongoing activity of driving qualified traffic to the websites.
Being the strategic lead, you will not directly manage a team, however, you will be responsible for collaborating with multiple brand teams where you will be required to share insight and to implement as well as drive digital brand strategies. You will be responsible for a group of brands within the digital department. You will immerse yourself in the brands in your portfolio, by gaining a thorough understanding of their industry category, as well as their business objectives. In this role, you will use your strong communication and client leadership skills to build relationships with clients key personnel.
You will be required to work strategically to identify the Client’s needs and challenges, providing sustainable solutions and results-driven work. You will collaborate with internal and external cross-functional teams, to deliver strategic and client service excellence.
Qualifications/ Experience
Minimum of 5 years experience within a strategic marketing function (preferably a digital agency)Qualification in Marketing or certification in Digital MarketingExcellent understanding of search and digital marketing is crucial, including paid media strategy, buying & reportingAn understanding of project management disciplines (project planning, time and budget management)Excellent customer service and relationship-building skillsAnalytics and reporting experience is vital (Google Analytics, Google Search Console, as well as any other tools utilised such as SEMRush, AhRefs, etc.)
Competencies
Digital (Search) Native – focused on customer centricityExcellent written, verbal and presentation skills – confident to present to clients at all levelsAn understanding of SEO and how it fits into the overall marketing mixBe data driven, strategically minded with an agile approachAble to extrapolate insights through data analysis and develop and execute innovative, integrated digital solutions and provide strategic roadmapsUse good writing and storty-telling skills, to structure insights and present recommendations aligned to objectivesAn up-to-minute knowledge of digital trends, both locally & internationally
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8yMDQ3OTgxMDExP3NvdXJjZT1ndW10cmVl&jid=1182097&xid=2047981011
4d
1
SavedSave
JOB PURPOSE
Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts on a daily basis, organize workflows and deliver on deadlines.
RESPONSIBILITIES
Paid Search PlanningMarketing Campaign DevelopmentPaid MediaProject and Portfolio ManagementStakeholder EngagementBudgetingInsights and ReportingLeadership and DirectionPerformance ManagementContinuous ImprovementTeam Capability Building
SKILLS
Computer and System skillsCommercial AcumenCosting and BudgetingData Collection and analysisInformation retrieval and searchingAction PlanningPlanning and OrganizingPolicy and proceduresPolicy and RegulationCustomer and Market Analysis
EDUCATION
General Education
Grade 12/ SAQA Accredited Equivalent (Essential);Relevant degree and/or Diploma (Advantageous)
EXPERIENCE
General Experience
3-5 years hands-on experience within a PPC campaign management environment (Essential);3-5 years digital marketing experience (Essential);Experience within a financial services industry and Ecommerce (Advantageous)Managerial Experience 2 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)
TASKS
Responsible for the development of marketing campaigns using paid digital channels.Working closely with all media partners such as Google, Facebook and agencies.Developing and implementing campaign plans and optimisating to achieve key performance metrics by brand.Partner with marketing team members to develop integrated efforts across channels, on new and upcoming campaigns.Develop a total understanding of digital audiences marketing thought targeting technics.Provides campaign performance reporting and analysis on a daily, weekly and monthly basis.Work with Marketing Managers and channel peers, as needed, to finalise and agree budgets and volumes and KPI’s.Ongoing audits of search and display channels for each brand and provide insight as to how ROI can be increased.Respon...
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4d
1
Our client is searching for a copywriter to join their team in Johannesburg, they are looking for someone with flair, creative spirit, and great attention to detail to work in an online marketing environment. The ideal candidate should be able to generate standalone copy, or text to complement visual concepts created by the design department, across many platforms.
The role will involve using feedback from colleagues to sharpen writing skills and deliver finished pieces that attract and persuade.All copies should adhere to the objectives of the project, staying within the brief and being completely grammatically accurate.The candidate will be expected to develop his/her skills, expanding their obvious passion for playing with words.This is not your average 9-5 job. We’re looking for a talented, organized. and energetic individual who will thrive in a busy, highly pressured environment.A keen interest to learn, plus talent along with an excellent track record will give you a head start.
REQUIREMENTS
A relevant Copywriting qualification is an advantage.3+ years of relevant experience in a media/marketing environment.Must be up to date with current trends and know what is hip and happening on a local and global level.A solid understanding and experience with marketing communication.A meticulous eye for copy-checking.Very organized and the ability to plan or schedule priorities.Strong written and verbal communication skills.The ability to multitask on several projects.Excellent admin and reporting skills.
DUTIES AND RESPONSIBILITIES
This position requires a candidate who is comfortable with:
Multitasking,Juggling various brands at once,Very Organized,Pedantic about deadlines,Adaptable to change,Have a meticulous eye for detail,Excellent time management skills.SEO Writing and implementation is imperative.Candidate must be hungry for growth and willing to learnCreating interesting, relevant, and engaging content for relevant platforms.Writing copy for a variety of brand websites.Updating content and graphics to websites via CMS.Writing copy for electronic newsletters and emails.Writing blog posts and updating social media daily.Copy checking.An understanding of mobile marketing and how to effectively use this to drive web trafficStrong writing skills; both long and short copy.Identify brands and conceptualize strategies to communicate their message to their target markets.Be exposed to a multitude of leading social media channel marketing strategies and how best to employ the tools of the trade.
PLE...
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8yMjgzMDgwNDI5P3NvdXJjZT1ndW10cmVl&jid=1751297&xid=2283080429
4d
1
SavedSave
We are seeking a highly skilled and experienced Senior Manager: Integrated Planning/Senior SEO Manager to develop, execute and maintain effective Media and Channel integration strategies across all advertising channels in order to meet annual targets, build brand presence and drive future business growth, with consideration for brand positioning and meeting Group Marketing Media and Channel performance objectives.
RESPONSIBILITIES
Functional Strategy Formation
Lead the development and implementation of the Media and Channel Integration strategy for a business area or significant function, anticipating mega-trends and complex challenges and opportunities, and ensuring integration within the wider corporate strategy. Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.
Leadership and Direction
Identify and communicate the actions needed to implement the Media and Channel Integration strategy and brand plan within Group Marketing; explain the relationship to the broader organisations mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals.
Marketing
Oversee a particular area, product or service within the larger marketing strategy. Involves managing development and delivery.Ensure effective creation, implementation and maintenance of Media and Channel Integration brand strategy launches to achieve optimal return on investment and Brand presence.Ensure the overall Media Channel analyses on an on-going basis to ensure delivery of campaigns at an optimal P-factor.
Budgeting & Costing
Manage budget plans for a department. Could involve development and delivery.Ensure Media and Channel Integration budgets are optimised to deliver against business objectives.
Brand
Oversee the Media and Channel Integration strategy within the larger group brand strategy. Involves managing development and delivery.
Stakeholder Engagement
Identify and manage stakeholders up to C-suite level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication ofbusiness information and decisions.Responsible for the Media and Channel Integration strategic management and implementation of strategies through collaboration with key internal stakeholders such as Marketing Managers, in order to achieve the group objectives.Customer Relationship Management / Account ManagementDevelop and implement relationship management plans to identify and build relationships with relevant...
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8zMDk0NDg5MTk2P3NvdXJjZT1ndW10cmVl&jid=1682769&xid=3094489196
4d
1
One of the TOP banks in S.A. is looking for an experienced data driven, analytical, system orientated platform FUndi for their digital marketing team, for a 6-8 month hybrid opportunity, towards Rosebank.
Manage 4 direct reports
You will be responsible for implementing technology relevant for Group Digital Marketing (Social Media Management, Web Content, SEO, Web Development, Client Experience Management and Analytics- enabling Data Led Marketing)
Digital marketing technology strategy development
Work on digital marketing technology architecture including Adobe Assets, Salesforce (Social Studio and Datorama) and tracking and tagging tools such as Adobe analytics, Google Analytics, AppsFlyer, Cardinal
Offering solutions to clients and drive a smooth customer experience
Train staff on new systems
Responsible for in-house development and Azure utilisation
Support multiple countries
Change management
Must have:
Relevant tertiary qualifications
Clear criminal record, and ITC record
Great references - track record
Strong analytical skills
Strong with building and implementing new systems
Strategic
Born leader
Excellent at multi-tasking
Great English communication
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8xNTk1Njg3NTg/c291cmNlPWd1bXRyZWU=&jid=1719532&xid=159568758
4d
1
One of the TOP banks in S.A. is looking for an experienced data driven, analytical, system orientated platform FUndi for their digital marketing team, for a 6-8 month hybrid opportunity, towards Rosebank.
Manage 4 direct reports
You will be responsible for implementing technology relevant for Group Digital Marketing (Social Media Management, Web Content, SEO, Web Development, Client Experience Management and Analytics- enabling Data Led Marketing)
Digital marketing technology strategy development
Work on digital marketing technology architecture including Adobe Assets, Salesforce (Social Studio and Datorama) and tracking and tagging tools such as Adobe analytics, Google Analytics, AppsFlyer, Cardinal
Offering solutions to clients and drive a smooth customer experience
Train staff on new systems
Responsible for in-house development and Azure utilisation
Support multiple countries
Change management
Must have:
Relevant tertiary qualifications
Clear criminal record, and ITC record
Great references - track record
Strong analytical skills
Strong with building and implementing new systems
Strategic
Born leader
Excellent at multi-tasking
Great English communication
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8zNzM4NDA0NTM0P3NvdXJjZT1ndW10cmVl&jid=1719536&xid=3738404534
4d
1
SavedSave
Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts.
RESPONSIBILITIES
Paid Search Planning
To manage and deliver Paid Search planning activities. Develop and update the operational digital marketing plan to align the plan with business goals; contribute to the overall alignment of the marketing plan to the goals of the business.
Marketing Campaign Development
Develop tactical Paid Search strategies to assist in the achievement of operational marketing goals. Manage online marketing campaigns and negotiate service level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.
Paid Media
Develop and/or deliver a plan for significant aspects of a product, service or marketing area under guidance from senior colleagues. To manage the performance media including but not limited to PPC and Google Ads Display, activities by brand.
Project and Portfolio Management
Plan and manage the delivery of projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved. Manage a portfolio of projects while reporting to senior colleagues.
Stakeholder Engagement
To liaise with key resources and stakeholders (Marketing Managers, Channel Managers, Wider Digital function and Digital Marketing Team). Develop stakeholder engagement through identifying stakeholders, finding out their needs//concerns and reacting to these to support the communication of business information and decisions.
Budgeting
Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization. Manage the media budgets and ensure a high return on advertising spend (ROAS).
EDUCATION
Grade 12/ SAQA Accredited Equivalent (Essential); Relevant degree and/or
Diploma (Advantageous)
EXPERIENCE
3-5 years hands-on experience within a PPC campaign management environment (Essential);
3-5 years digital marketing experience (Essential);
Experience within a financial services industry and Ecommerce (Advantageous)
Managerial Experience
2 or more years experience of planning and managing resources to deliver predetermined obje...
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS80MjkxNTQwOTA1P3NvdXJjZT1ndW10cmVl&jid=1595532&xid=4291540905
4d
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