SEO Manager

We are seeking a highly skilled and experienced Senior Manager: Integrated Planning/Senior SEO Manager to develop, execute and maintain effective Media and Channel integration strategies across all advertising channels in order to meet annual targets, build brand presence and drive future business growth, with consideration for brand positioning and meeting Group Marketing Media and Channel performance objectives.

RESPONSIBILITIES

Functional Strategy Formation

• Lead the development and implementation of the Media and Channel Integration strategy for a business area or significant function, anticipating mega-trends and complex challenges and opportunities, and ensuring integration within the wider corporate strategy. Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.

Leadership and Direction

• Identify and communicate the actions needed to implement the Media and Channel Integration strategy and brand plan within Group Marketing; explain the relationship to the broader organisation's mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals.

Marketing

• Oversee a particular area, product or service within the larger marketing strategy. Involves managing development and delivery.
• Ensure effective creation, implementation and maintenance of Media and Channel Integration brand strategy launches to achieve optimal return on investment and Brand presence.
• Ensure the overall Media Channel analyses on an on-going basis to ensure delivery of campaigns at an optimal P-factor.

Budgeting & Costing

• Manage budget plans for a department. Could involve development and delivery.
• Ensure Media and Channel Integration budgets are optimised to deliver against business objectives.

Brand

• Oversee the Media and Channel Integration strategy within the larger group brand strategy. Involves managing development and delivery.

Stakeholder Engagement

• Identify and manage stakeholders up to C-suite level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of
• business information and decisions.
• Responsible for the Media and Channel Integration strategic management and implementation of strategies through collaboration with key internal stakeholders such as Marketing Managers, in order to achieve the group objectives.
• Customer Relationship Management / Account Management
• Develop and implement relationship management plans to identify and build relationships with relevant...
  
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