Search and Web Specialist

Looking for a Search & Web Strategist who will be responsible for the implementation, management and strategic direction for some leading FMCG brands.

In this role you will be responsible for the optimisation of web properties and the ongoing activity of driving qualified traffic to the websites.

Being the strategic lead, you will not directly manage a team, however, you will be responsible for collaborating with multiple brand teams where you will be required to share insight and to implement as well as drive digital brand strategies. You will be responsible for a group of brands within the digital department. You will immerse yourself in the brands in your portfolio, by gaining a thorough understanding of their industry category, as well as their business objectives. In this role, you will use your strong communication and client leadership skills to build relationships with clients key personnel.

You will be required to work strategically to identify the Client’s needs and challenges, providing sustainable solutions and results-driven work. You will collaborate with internal and external cross-functional teams, to deliver strategic and client service excellence.

Qualifications/ Experience

• Minimum of 5 years experience within a strategic marketing function (preferably a digital agency)
• Qualification in Marketing or certification in Digital Marketing
• Excellent understanding of search and digital marketing is crucial, including paid media strategy, buying & reporting
• An understanding of project management disciplines (project planning, time and budget management)
• Excellent customer service and relationship-building skills
• Analytics and reporting experience is vital (Google Analytics, Google Search Console, as well as any other tools utilised such as SEMRush, AhRefs, etc.)

Competencies

• Digital (Search) Native – focused on customer centricity
• Excellent written, verbal and presentation skills – confident to present to clients at all levels
• An understanding of SEO and how it fits into the overall marketing mix
• Be data driven, strategically minded with an agile approach
• Able to extrapolate insights through data analysis and develop and execute innovative, integrated digital solutions and provide strategic roadmaps
• Use good writing and storty-telling skills, to structure insights and present recommendations aligned to objectives
• An up-to-minute knowledge of digital trends, both locally & internationally