Digital Marketing Assistant

QUALIFICATIONS AND EXPERIENCE:

Matric/Grade 12

. 13 years expected

. Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent experience).

. Experience with eCommerce platforms (e.g., Adobe Magento, WordPress).

. Good understanding of SEO, email marketing, and content creation.

. Familiarity with social media platforms and digital marketing tools.

Knowledge of email marketing tools (Mailchimp, or Campaign Monitor)

. Experience with digital analytics tools like (Adobe Analytics, Google Analytics)

. Strong graphic design skills (e.g., Canva, Adobe Creative Suite).

. Video editing skills would be a bonus.

. Previous work experience in a digital marketing role.

. Strong written and verbal communication skills.

. Excellent organization and time management skills.

. Ability to work independently and manage multiple priorities in a fast-paced environment.

. Team player with a proactive and solution-oriented mindset.

. Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

MAIN DUTIES AND RESPONSABILITIES

Provides support in the planning and execution of digital marketing initiatives, ensuring consistent website, email, and social media presence.

Main Responsibilities:

. Support the Marketing Manager with the marketing plan.

. Assist in planning and executing digital marketing campaigns across website, email, social media.

. Maintain and update the company corporate and e-comm websites using CMS tools.

Conduct keyword research and assist with SEO optimization efforts.

. Assist in the creation, scheduling, and publishing of content across social media platforms.

. Support email marketing campaigns, including list management, content creation, and performance tracking.

. Monitor and report on digital campaign performance using tools like Adobe Analytics, Google Analytics, LinkedIn Analytics and others.

. Collaborate with suppliers, and internal stakeholders, to develop engaging marketing materials for various marketing channels.

. Stay up to date with digital marketing trends and suggest new strategies to improve performance.