Senior Marketing Manager

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers, retain existing clients, and strengthen the companys brand presence. This role requires a hands-on, results-driven professional who can manage campaigns, lead initiatives, and work closely with sales and senior management to drive business growth.

Key Responsibilities:

• Strategic Marketing & Planning
• Develop and implement comprehensive marketing strategies aligned with company objectives
• Conduct market research to identify trends, opportunities, and competitor activit
• Prepare annual and quarterly marketing plans and budgets
• Measure and report on the effectiveness of marketing campaigns
• Brand Management
• Maintain and enhance the companys brand identity across all platforms
• Ensure brand consistency in all marketing material, communications, and campaigns
• Oversee corporate identity usage and brand guidelines
• Digital & Traditional Marketing
• Manage digital marketing channels including website, social media, email marketing, and online advertising
• Plan and execute traditional marketing activities such as print media, signage, promotions, and events
• Oversee content creation, copywriting, and design for marketing materials
• Campaign & Project Management
• Plan, coordinate, and execute marketing campaigns from concept to completion
• Manage timelines, budgets, and deliverables
• Liaise with external agencies, designers, printers, and media partners
• Sales & Internal Collaboration
• Work closely with the sales team to support lead generation and customer acquisition
• Develop marketing tools to support sales initiatives (brochures, presentations, proposals)
• Align marketing activities with sales targets and business development strategies
• Reporting & Administration
• Track marketing spend and ensure responsible use of the company credit card
• Prepare regular performance reports for management
• Maintain accurate records of campaigns, suppliers, and marketing assets

Key Performance Areas (KPAs):

• Successful execution of marketing strategies and campaigns
• Brand awareness and market psence
• Lead generation and support to sales performance
• Budget management and ROI on marketing spend
• Adherence to deadlines and quality standards

Minimum Requirements:

Qualifications

• Degree or Diploma in Marketing, Communications, Business, or related field

Experience

• Minimum
  
  https://www.jobplacements.com/Jobs/S/Senior-Marketing-Manager-1248871-Job-Search-1-7-2026-2-07-54-AM.asp?sid=gumtree