HEAD OF PERFORMANCE & PROJECTS (AA/EE)

HEAD OF PERFORMANCE & PROJECTS - CAPE TOWNKey responsibilities will include the following:Build and lead a high-performing in-house Paid, SEO and Project team and oversee their development, productivity, operational excellence, and business impact.Responsible for defining and implementing overall Paid and Organic and Mobile Marketing strategy, annual growth plans & goals, KPIs, reporting (incl shopper acquisition, retention, frequency of shop and efficiency targets)Manage and optimise a large, multi-million rand Paid marketing budget across PPC, Remarketing, Paid Social, and App marketing to meet KPI targets.Build and structure strategies and campaigns against allocated budgets and own Paid and Organic departmental budgetary forecasts, allocations and management.Managing all Paid Channels to drive high converting traffic that drives conversions & GMV to all platforms (Web, Android & iOS Apps).Responsible for managing Marketing product team, projects & growth initiatives, planning and marketing roadmap including: gathering and prioritizing product / projects and requirements, OKRs, testing and successful launches. Work closely with Marketing, Product, Engineering, Merchant and BI teams to ensure Marketing and Business goals are met (esp build marketing automations, enhance efficiencies and effectiveness of performance marketing & spend, conversion funnels and customer acquisition).Align with other product and engineering leaders to set team performance targets (e.g. Sprint delivery, Roadmap delivery) Understand the business impact of technical risks and help Marketing motivate and prioritize related Marketing tech projects when necessary Business owner of marketing analytics & attribution tools (like Google Analytics & Appsflyer) & tracking requirementsDevelop and maintain strong relationships with Paid Channel Partners to effectively and efficiently meet acquisition and retention targets whilst supporting the Business’ growth needs (including negotiation and partner management) Rigorous monitoring, evaluation and optimising of Paid & Organic campaigns and activities in order to measure ROI, prioritise resources, and enable continuous improvement in shopper acquisition and retention initiatives.Analyse results of Paid and Organic Channels to deep-dive performance problems, recommend and implement solutions, Profile, identify and test new potential Paid Channels and Partners Audience management to effectively target new shoppers and high value returning shoppers (Platform based audiences & owned back-end data)Daily, weekly & monthly operational and management reporting on all Paid Performance & Organic Channels.Qualifications and Experience:A relevant University Degree is required 6-8 years’ experience in PPC experience working across all paid channels 1-2 years’ experience in Acquisition & Retention of App UsersE-commerce experience across paid channelsA proven track record of driving significant business results from performance marketing channel