Sales Representative

Job Purpose

The Sales Representative is responsible for driving revenue growth by promoting and selling decorative, industrial, and automotive paint products and related tools to contractors, body shops, construction companies, retailers, and industrial clients. The role focuses on building long-term customer relationships, identifying new business opportunities, and providing expert product advice and coating solutions.

Minimum Requirements:

Education

• Matric (Grade 12) – essential
• Sales, marketing, or technical coatings qualification (advantageous)
• 1-3 years sales experience in one of the following industries:

• • Paint / coatings
  • Automotive refinishing
  • Construction materials
  • Hardware / industrial supplies

Key Responsibilities

Sales & Business Development

• Achieve monthly and annual sales targets for paint and related products.
• Identify and develop new business opportunities within the decorative, industrial, and automotive sectors.
• Maintain and grow existing customer accounts including contractors, panel beaters, builders, and DIY retailers.
• Conduct regular customer visits and site inspections to understand project requirements.
• Prepare and present quotations and technical product recommendations.

Product & Technical Advice

• Provide expert advice on paint systems, coatings, surface preparation, and application methods.
• Recommend suitable products for different surfaces, environments, and project specifications.
• Demonstrate and promote leading brands such as Plascon, Jotun, and PPG automotive coatings.
• Assist clients with colour matching, paint specifications, and product selection.

Customer Relationship Management

• Build strong relationships with contractors, body shops, and industrial clients.
• Provide after-sales support and ensure customer satisfaction.
• Resolve customer complaints and product issues promptly.
• Maintain a professional image representing the company in the market.

Market Development

• Monitor market trends and competitor activities.
• Promote new products, special promotions, and seasonal campaigns.
• Attend trade shows, site visits, and industry events where required.

Administration & Reporting

• Maintain accurate sales records and customer information.
• Prepare sales forecasts, reports, and pipeline updates.
• Work closely with the branch team to ensure stock availability and delivery coordination.

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