A Copywriter

Tsogo Sun Digital is looking for a sharp, versatile Copywriter to craft compelling digital copy across CRM, campaigns, landing pages, social and broader customer communications. Youll write short- and long-form content that drives action, adapt tone across audiences and channels, and support omnichannel brand touchpoints. This role suits a digitally minded writer with strong craft, creative judgement and the ability to manage multiple briefs in a fast-paced environment. A passion for sport and a performance mindsetusing insight and data to improve clarity, engagement and conversionis highly advantageous.

Our successful Copywriter will

• Write engaging short- and long-form copy across CRM, campaigns, landing pages, social, web, banners and promotional content.
• Translate briefs into clear, on-brand, commercially effective messaging tailored to channel, audience and objective.
• Develop compelling campaign, promotional and brand copy for sports betting, online casino and broader digital marketing.
• Produce editorial and blog content that is informative, accessible and aligned to sports, betting and gaming topics.
• Use insights, testing and customer behaviour to refine copy for higher clarity, engagement, click-through and conversion.
• Craft strong CRM, social and performance-driven copy for acquisition, retention and high-impact digital assets.
• Use AI tools responsibly for ideation, drafting and workflow efficiency while maintaining original, high-quality writing.
• Ensure brand consistency, accuracy, compliance and high standards of grammar, tone and detail across all copy.
• Collaborate closely with designers, marketers and creative leads, managing multiple briefs and deadlines efficiently.

If you have these qualifications, join our team: Matric, computer literacy (MS Office), strong numeracy, and excellent verbal and written English skills; plus a relevant tertiary qualification in Copywriting, Journalism, Communications, Marketing, English, Media or a related field; 35 years experience in copywriting or digital content; a strong digital writing portfolio; proven ability to write across promotional, social, CRM and editorial formats; experience in fast-paced digital or campaign-led environments; and preferably exposure to AI tools and using testing or performance insights to refine messaging.

To apply, your written application must include: CV (maximum 4 pages), contactable references (with telephone numbers), and covering letter with three reasons why youre our top candidate for the job

Only successful applicants will be contacted.