SEO & AI Optimisation Specialist

Location: Aquila Collection Commercial Office, Greenpoint, Cape Town Position: Permanent in office • Hook: Join The Aquila Collection, one of Cape Town's most prominent hospitality brands and work in an agency-like environment to bring multiple brands to life. • The Vision: We are seeking a forward-thinking specialist to merge the science of traditional search with the art of artificial intelligence. This is more than a technical role; it's a chance to redefine how our guests discover and connect with our unique Cape Town experiences. • Your Impact: You will be part of the driving force behind our online visibility, supported by a dynamic commercial team to implement masterful SEO and magical AI optimisation for a modern world of search and experiences. The role is also supported by a junior copywriter and SEO coordinator. What We Offer: • An agency-like office environment with multiple brands to keep creative juices flowing. • The opportunity to work with a leading and beloved Cape Town brand. • A dynamic and supportive team environment where innovation is encouraged. • A unique role that blends established digital marketing with cutting-edge technology. Our brand offered collabs with Uber and international airlines, host international celebrities, feature globally on reality and other TV shows, give bucket list experiences to visitors - and is a place of high energy and opportunity. Let’ s say disruptors. If you are keen to join our commercial team, please submit your CV and a cover letter ASAP. Please note it is a permanent position in office at our Greenpoint Aquila Collection Commercial Office. We have great coffee!


Responsibility:
Key Responsibilities: • Team Leadership & Mentorship: o Lead and guide a junior copywriter + SEO coordinator, enabling growth while ensuring brand consistency and strategic alignment across all digital content and campaigns. o Work closely with the wider commercial team of development, social media, paid media and content creation. • Search Engine Optimisation (SEO): o Develop and execute a comprehensive SEO strategy to increase organic search rankings and traffic for all brand websites. o Conduct in-depth keyword research, competitor analysis, and backlink analysis. o Perform technical SEO audits and collaborate with the development team to ensure our websites are optimised for search crawlers and user experience (site speed, mobile-first, schema markup). o Oversee on-page and off-page optimisation strategies. o Work alongside the Paid Media team. • AI-Powered Optimisation & Innovation: o Ensure the brand is optimised for discovery within emerging AI search paradigms and generative AI tools so that users find us in their AI searches. o Pioneer the use of AI tools to enhance content creation, personalise user journeys, and predict search trends. o Leverage AI for advanced data analysis, identifying new opportunities for growth that traditional methods might miss. o Stay at the forefront of AI in digital marketing. • Analytics & Reporting: o Monitor, analyse, and report on all SEO and AI initiatives. o Translate complex data into clear, concise reports and strategic recommendations for the commercial team. The Ideal Candidate: Qualifications & Skills • Experience: o Proven track record in a similar role with demonstrable success in SEO use. o Experience within the hospitality, travel, or luxury brand sector is highly advantageous. • Technical Skills: o Expert proficiency with industry-standard tools (e.g., Google Analytics, Google Ads, SEMrush, Ahrefs). o A strong understanding of technical SEO principles. • AI Curiosity & Aptitude: o A genuine passion for and understanding of Artificial Intelligence and its application in marketing. o Experience using AI-powered marketing tools (e.g., for content generation, data analysis, or personalisation) is a significant plus. • Personal Attributes: o You live and breathe data but can see the bigger picture. o You are not afraid to test new ideas and push boundaries. Never say no. o You thrive in a team environment and can communicate complex ideas effectively. o You take initiative and can manage projects from start to finish.