Online Campaign Specialist

The Online Campaign Specialist would be responsible for the support of marketing programs including channel support tactics, as well as all other E-Commerce activities to achieve company objectives.The position would also help manage the majority of the administrative tasks as well as provide the necessary day-to-day and provide project support to all team members. It further includes managing all marketing-related campaigns across digital platforms and promoting superior customer engagement and intimacy, website traffic and sales by strategically utilizing all aspects of the social media marketing roadmap. This is achieved through optimizing content so that it is engaging on social media channels and by promoting the brands by providing support to current and prospective players. *Budgeting/Financial Management:* • Prepare, manage and administer the marketing budget in collaboration with the Senior Product Manager   *Grow Sales through Targeted Marketing Strategies:* • To grow sales and establish brand awareness with customers through market penetration of exciting and expanded game portfolios and higher percentage of guaranteed jackpot pay-outs   *Marketing and Communications:* • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan • Market through various channels and segment databases working with large data sets • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics • Evaluate the impact of marketing programs in achieving their stated objectives. • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications • Partner with creative teams, other internal stakeholders, and external agencies and vendors • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels• Working in partnership with the creative team and other departments, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets • Identifying opportunities to increase product and brand awareness. • Steering the design, development and implementation, including the look, feel and positioning, of all company-wide communication platforms (web, electronic, print, social media) to ensure a consistent, cutti