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Mid-weight Brand Strategist
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General Details
Location:
Advertised By:Agency
Company Name:Ad Talent Africa
Job Type:Full-Time
Description
WHO ARE WE? A well-established insights-led creative agency specialising in all aspects of marketing with the primary focus being on the digital consumer journey.
WHO ARE WE LOOKING FOR? A Brand Strategist who will be responsible for shaping the direction and success of various client campaigns through, predominantly, digital ecosystems and, if required, other BTL and ATL channels.
WHAT WILL YOU DO?
- Holistic Brand Solutions: Collaborate with internal and external teams, including brand, creative, and digital strategists, to develop comprehensive brand solutions that take a digital-first approach.
- Data-Driven: Utilise an "insights-driven" approach to make strategic decisions based on data analysis and interpretation. Translate data into actionable insights for client strategies.
- Client Understanding: Unpack and deeply understand client objectives and priorities to determine the type of solutions required. Formulate a clear and strategic opinion on client issues and identify opportunities.
- Target Market Analysis: Define and comprehend the core target market through demographic, psychographic, behavioural, and attitudinal analysis. Use these insights to inform brand development and product platform ideation.
- Brand Development: Develop brand ideas, architecture, positioning, and value propositions based on gathered insights and client objectives.
- Channel Ecosystems and Customer Journeys: Articulate channel ecosystems and digital customer journeys, aligning and integrating various channels such as web, search and social to create seamless brand experiences.
- Trend Analysis: Stay current and connected to popular culture, identifying and highlighting key trends, insights, and foresight that can be integrated into client strategies.
- Reporting: Demonstrate the ability to report on the performance of campaigns, which includes identifying insights and making recommendations.
- Strategic Sounding Board: Act as a strategic sounding board, collaborating across disciplines such as creative, strategic, digital, and media to ensure the alignment of strategies and objectives.
- Campaign Reporting: Report on campaign performance and always-on activities, conducting opportunity analysis to refine strategies and tactics.
- Presentation Skills: Be comfortable creating and presenting campaign decks to both internal and external stakeholders, effectively communicating the strategic vision and rationale.
WHAT DO YOU NEED?
- Experience: Minimum of 5 years’ experience as a Brand Strategist in an agency environment, demonstrating a proven track record of successful campaigns.
- Education: Hold a degree or notable certification in Brand Strategy or Data Analytics, showcasing a strong academic foundation in strategic thinking. Certific...
https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS80MDM1NTUyMTA0P3NvdXJjZT1ndW10cmVl&jid=1720531&xid=4035552104
Id Subtitle 1238346463
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Ad Talent Africa
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*Reference: JHB005288-ABJ-1*
HR Administrator / Officer / Payroll
Based in City Deep
R13 500 - R20 000
**Minimum requirements:
**
* 3-5 Years of experience
* Payroll Exp
* HR generalist exp
* Quality experience is a plus
* Dante Personnel Johannesburg
Apply via our website (www.dantesa.co.za)(\https:/www.dantesa.co.za\)
If you do not hear from us within 5 days, please accept that your application was unsuccessful*
R
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