Digital Lead

Our client in the Advertising / Design / Marketing sectors, is currently looking to employ an experienced Digital Lead in their Humansdorp offices.

Minimum of 5 years in a similar role / field coupled wit exceptional knowledge of Google Analytics, Google Ads, Google Search Console, e-commerce frameworks such as Shopify, Wordpress and Kanban (or other Agile experience) secures.

An awesome career opportunity awaits.

Job Description

We're looking for a highly motivated individual who will lead, mobilise and nurture a bunch of kick-ass creatives in campaigns, collaborations and monthly social media content.

Our Digital Lead will work with designers, photographers, videographers, project managers and very closely with the writers to champion our digital services, social media content as well as cultivating outstanding overall customer experience and customer-driven culture.

You will ensure that we fully understand our customers’ omni-channel experience, behaviour and expectations, and to offer clear communication on behalf of our clients

Our Digital Lead loves social media, trending content, all things digital media marketing and helping team members win their day!

Objectives of this role:

• Drive digital innovation and serve as a change agent throughout the organization
• Set and implement digital strategy by working with cross-functional partners to map and transition analog processes to digital ones
• Be an evangelist, championing the use of digital technology and practices to engender a digital mindset from the top down
• Ensure collaboration, knowledge sharing and digital best practices among partners & colleagues to help establish a robust digital ecosystem
• Measure ROI for digital projects, fine-tuning approaches as needed to ensure that we’re investing in the appropriate tools and resources

Responsibilities include:

• Develop a clear and compelling digital strategy for the company and the client
• Ensure that digital initiatives are fully integrated with the strategic-planning process
• Work with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business models
• Build, manage, and continue to grow a digital-innovation ecosystem, both internal and external
• Work closely with the Design lead to own and monitor the content team including signing off content and campaigns
• Carry out staff appraisals and manage the performance of your team
• Delegate work to staff and manage their workload and output
• Oversee campaigns through the production stage to completion
• Write for campaigns where necessary
• Creating KPIs ...
  
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