Beverage Marketing Manager

THE ROLE–IN–TRADE GROWTH HACKER:

One of our dynamic forward-thinking clients wishes to appoint an exciting, dynamic, and ambitious individual to join their Food & Beverage Team.

The ideal person is self-motivated and organized, has a positive attitude, and has the drive to want to succeed in building this new and exciting food & beverage category in South Africa. The successful incumbent will form part of the food & beverage division reporting to the Head of Department.

RESPONSIBILITIES

• Market research & scoping new on-consumption customers
• Develop new ideas about sell-out activities with a creative and innovative spirit, in alignment with the marketing guidelines.
• POS Tools Management (Ensure the availability and the correct placement of the POS tools, monitoring procurement from HQ and the local productions)
  • Give support in the implementation of tailor-made tools and concepts.
  • Analyze sell-out results of the POS tools.
• Merchandising & marketing asset development & execution and managing supply and quality
• Marketing opportunities in on-consumption and off-consumption channels
• Analysis and Planning Activities
  • Track, record and evaluate all results of implemented marketing activities: POS tools, customers and shoppers activations.
  • Identify potential for improving and adding new marketing activities and proactively involve Sales and Brand Departments.
  • Ensure an efficient allocation of the on-consumption marketing budget and give support to the business planning process.
• Managing promotions – instore & external
• Training of outsourced promotional teams
• Conducting ad-hoc experiential adventure marketing & sampling
• Presenting key beverage marketing collaborations, sponsorships & partnerships (passive & active sampling events)
• Presenting key marketing opportunities around trade to drive volume
• Scoping & Implementing above the line and brand opportunities

QUALIFICATIONS, KEY ATTRIBUTES, AND EXPERIENCE REQUIRED

Qualifications and Experience required:

• Post-Matric Qualification
• Tertiary education
• A minimum of 3 years' experience in Marketing in an FMCG environment essential 
• Valid Code 8 drivers’ license
• Speak and write English fluently
• Beverage industry experience strongly preferred

Key attributes: