Sales Executive - On Trade

5 months ago391 views
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General Details
Advertised By:Agency
Company Name:O'Brien Recruitment
Job Type:Full-Time
Description

The Sales Executive position is a key role in the local commercial team and will be responsible for managing and influencing key performance indicators and driving volume and market share through the sales force. 

Qualification & Experience:

  • Matric and completed 3-year sales/marketing qualification would be advantageous
  • 3 years of relevant FMCG experience in sales and marketing
  • Experienced driver with a Code 08.


Trade Management

  • Identified and implemented new business opportunities.
  • Optimized customer services.
  • Formulation of account reviews and plans.
  • Manage and maintain assets.
  • Plan, execute and attend promotions and activations.
  • Monitor competitor trends.
  • Grow menu listing percentages of the brand portfolio.
  • Build and maintain customer relationships.
  • Increase the brands’ visibility in venues and outlets as per the guidelines.
  • Anticipate customer needs and develop solutions to meet those needs.
  • Brief and train promoters on the brand guidelines.
  • Monitor sales and depletions for the on-trade market.

Key Performance Indicators

  • Customer database built & maintained.
  • Call schedules developed & maintained.
  • Daily/weekly/monthly planning.
  • Market potential opportunities identified, prioritized, actioned & tracked (Volume targets / Market Share / In-trade execution).
  • Promotions, Campaigns, & POSM planned, deployed & tracked.
  • Key Customers are seen as per call schedules
  • Call execution & order objectives met.
  • Additional opportunities identified and appropriate action taken.
  • Competitor activities monitored and actioned against.
  • Customer negotiations are conducted as required.
  • Information systems/tools fully utilized, Sales Force Automation
  • Authenticity and currency of information maintained.
  • Information security is maintained in accordance with Company Information Protection Policy.
  • KPI progress maintained.
  • Expenditure controlled within budget.
  • Reports generated, analyzed, actioned & tracked.

Relationship Building

  • Customer service ethos implemented.
  • Customer relationships are managed and leveraged.
  • Third-party relationships optimized.
  • Corporate image maintained.
  • Maintain customer needs by solution-orientated
  • Sales standards maintained.

Knowledge:

  • Sales/Marketing principles and practices
  • Tailored sales procedure principles
  • Manage execution standards
  • Knowledge of the liquor industry, particularly On-Trade

Attributes:

  • Able to build positive relationships
  • ...
Id Subtitle 1250410301
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O'Brien Recruitment
Selling for 2+ years
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