JR 16296 - Digital Marketing Specialist

As a Digital Marketing Specialist, you will be instrumental in expanding the companys online presence and driving lead generation through various digital channels. You will work closely with the head of growth and the business to develop, implement, and optimise digital campaigns that resonate with the companys target audiences. This role requires a blend of creativity, analytical thinking, and a proactive approach to learning and adapting in a fast-paced environment.

Key Responsibilities :

• Digital Campaign Creation & Management: You will be responsible for building and optimising targeted digital campaigns from scratch across various platforms, with a strong emphasis on Google Ads and LinkedIn, but not limited to these platforms. This includes crafting compelling ad copy for their ERP/accounting solutions (targeting companies with 30-500 employees, R50M+ turnover) and payroll solutions (10-1000+ employees). Youll manage campaign budgets, monitor performance, and make data-driven adjustments to maximise ROI.
• Content Collaboration: Work hand-in-hand with the team to create engaging digital content from catchy ad headlines and compelling calls to action to website snippets and blog post ideas ensuring our message resonates with our ideal clients. Youll gain experience in content planning, adaptation for different channels, and maintaining brand consistency across all digital touchpoints.
• SEO Support & Website Updates: Help to maintain and improve search engine optimisation (SEO), make the website more visible and rank higher in search results for potential customers. This will include assisting with website content updates, ensuring basic on-page SEO best practices are met, conducting keyword research, and monitoring website performance through tools like Google Search Console.
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  https://www.jobplacements.com/Jobs/J/JR-16296-Digital-Marketing-Specialist-1204479-Job-Search-7-18-2025-9-10-39-AM.asp?sid=gumtree