Digital PR/Influencer Marketing Manager

Do you love the power and potential of social media, are you inspired by great content and bursting with your own unique ideas on how to amplify reach and engagement through influencer partnerships and brand collaborations?
Are you a courageous self-starter who is up for the challenge of setting up and leading a new service within our established digital marketing team?
If so, we are looking for you.
Cape Town based position - 8:30am – 5pm; Monday - Friday (hybrid in-agency/work-from-home model)
This is a senior-level position reporting to the Managing Creative Director.
Key responsibilities:
Develop digital PR strategies for influencer marketing, content creator partnerships, and brand collaborations
Proactively identify new ways to optimise and amplify our digital PR strategies and leverage trends and opportunities
Conceptualise fresh digital content collaboration ideas in partnership with the greater digital marketing team and creative team of designers, video and sound editors, and copywriters
Stay up to date on existing and emerging platforms and their latest features
Research, identify and vet influencers, content creators and brand partners across various social media platforms such as Instagram, Facebook, YouTube, and TikTok
Set up and manage partnership agreements with defined performance and success metrics
Craft and manage communication from outreach and negotiations to ideation, project management and measurement
Build and maintain strong relationships with influencers, content creators and brand collaborators
Project manage multiple concurrent campaigns for various brands across many platforms. Track and manage day-to-day tasks while keeping campaigns focused on the achievement of strategic objectives
Manage campaign budgets including influencer incentives and content boosting spend
Report on campaign performance with analytical insights and suggested actions for improvement
Requirements:
Tertiary qualification in public relations and communications or digital marketing
Minimum of five years experience in a similar role, preferably in an agency environment
A passion for digital marketing and social media, and extremely knowledgeable on social media platforms including Facebook, Instagram, YouTube, TikTok and others
Portfolio of previous influencer marketing and brand collaboration campaigns
Personal skills/attributes
Excellent project management skills
Exceptional communication and relationship-building skills
Good conceptual and creative thinking
Strong team player and collaborator
Experience in working on social media and influencer marketing software programmes
Please include your portfolio of previous influencer marketing and brand collaboration campaigns, your notice period/availability to start, current salary, desired salary, reason for wanting to leave your current position and reasons for leaving your previous positions.
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