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Marketing Manager
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General Details
Description
We have an excellent, in office, job opportunity for a mid-weight Marketing Manager to join the team at a student hospitality company based in Stellenbosch. We’re looking for a passionate and talented individual to manage day-to-day marketing efforts across the company. Someone to spearhead the marketing function of the whole company, on all platforms including traditional and digital channels. The successful candidate will be a creative thought partner and play a central role in translating the brand at a national level and meeting business and sales goals. Reporting to the Managing Director, the Marketing Manager will enjoy working in a fast-paced and develop strategic marketing recommendations in line with business goals and be responsible for executing those recommendations across all channels and tactics. This role is suited to an Afrikaans speaker as the company is an Afrikaans environment and although they’ll have no problem with a candidate that speaks another language, you will require a very good understanding of Afrikaans in order to follow. Some travelling will be required as there are buildings and teams in other areas as mentioned, but this will be at the dictated by the type of marketing activations, bearing in mind that the focus is more on digital marketing that traditional marketing. Don’t miss out on a superb opportunity to work in beautiful Stellenbosch – apply today!
Responsibilities
Manage and execute the central, campus, and digital marketing strategy
Researching and analysing market trends and competitors
Overseeing marketing campaigns
Tracking the effectiveness of marketing campaigns and reporting findings to the executive team
Assist the development of short term and medium-term strategy, innovation, and campaign pipeline for our brands
Manage and work within a marketing budget while providing timely reports
Oversee content creation and implementation – from inception to full delivery across all platforms, including monthly reports and check-ins with a graphic designer
Use social analytics to identify improvements to campaigns and initiatives that will enhance the social reputation and improve markers
Monitor marketing activities using measurement data and analytics to identify improvements
Perform website audit, identify all errors (weekly)
Analyse website traffic - page views, top pages, pages with no traffic etc.
Perform keyword research
Create a content strategy - write instructions for a blog post (1 blog weekly) and marketing content
Promote blog posts (organic and ads)
Create an email marketing strategy
Create strategy and instructions for lead magnets (e-books, infographics, whitepaper, templates)
Increase conversion rate
Market, customer, and competitive analysis - be the expert on the customer, the industry trends, and the players in the market (research, website traffic, keyword research, analy
Responsibilities
Manage and execute the central, campus, and digital marketing strategy
Researching and analysing market trends and competitors
Overseeing marketing campaigns
Tracking the effectiveness of marketing campaigns and reporting findings to the executive team
Assist the development of short term and medium-term strategy, innovation, and campaign pipeline for our brands
Manage and work within a marketing budget while providing timely reports
Oversee content creation and implementation – from inception to full delivery across all platforms, including monthly reports and check-ins with a graphic designer
Use social analytics to identify improvements to campaigns and initiatives that will enhance the social reputation and improve markers
Monitor marketing activities using measurement data and analytics to identify improvements
Perform website audit, identify all errors (weekly)
Analyse website traffic - page views, top pages, pages with no traffic etc.
Perform keyword research
Create a content strategy - write instructions for a blog post (1 blog weekly) and marketing content
Promote blog posts (organic and ads)
Create an email marketing strategy
Create strategy and instructions for lead magnets (e-books, infographics, whitepaper, templates)
Increase conversion rate
Market, customer, and competitive analysis - be the expert on the customer, the industry trends, and the players in the market (research, website traffic, keyword research, analy
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Id Subtitle 1075005227
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MARKETING EXECUTIVE SPECS Mon to Fri 07:30 to 16:30Job Available from 15 January 20244 Maande probasie : The first four months of your employment will be probationary, during which period the Company will assess your performance and suitability.15 days leaveStarting salary R12000 plus commission TRAINING TO INCLUDE · · Brand related marketing · · Website & Dropbox updates· · Client liaison on.a daily basis· · Merchandise sales· · Deadline-related Administrative duties to keep processes up to date and sheets accurate important to the functioning of the marketing/sales department.· · Identifying problem areas, roll out an action plan to resolve related to marketing & sales & admin processes· · Data capturing & confirming· · Generating New Business· · Daily & weekly planning, implementation and feedback· · Support any position administration wise if staff is sick to stand in for that person· · Daily backlog reporting· · Key event support with planning & execution, marketing & sales related aspects· · Training of new staff members· · Invoicing· · Merchandise orders, handling & dispatch· · Client related promotional planning· Managing & Responding to Client Queries, To do lists and escalation of queries internally to ensure that all has been handled TO APPLY1. Whatsapp your CV and sound references to 08230414182. Most Recent Color Photo3. Proof of matric & tersiary qualificationMinimum Requirements:1. Min Matric and post matric certificate or degree.2. Reside either Stellenbosch, Strand, Somerset West, Kuilsriver, Brackenfell or Paarl3. Own reliable car4. Excellent Typing skills is a MUSTApplications close: 5th of December 2023
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