Head of Field Marketing

Got your eye on what’s hot and happening for FMCG youth culture brands ‘on the ground’? We want you! We have a thrilling job opportunity for a dynamic and passionate Head of Field Marketing at an edgy global FMCG beverage brand in Johannesburg. The Head of Field Marketing is responsible for driving the Brand’s creative marketing strategies through Consumer Collecting, Events & Opinion Leaders and the multiplier effect of local communication within a geographic market area. All Field Marketing activities reflect regional specialties, landmarks, habits, and traditions including relevant local sports, disciplines and scenes. Responsibilities include a focus on the Brand’s pillars of strategy, sports & culture, relationship development, innovation, activation of events & properties, building a highly capable team; campus distribution, collaboration and recruitment; communications; the development & management of marketing budgets; and the identification and selective support of collaborative sales & marketing opportunities. The successful candidate will also be responsible for winning new users and growing the user base while also winning market share & driving consumption in each region by being relevant daily at every moment of need.
This is a once-in-a-lifetime opportunity for a Field Marketing superstar to work for one of the world’s most sensational, innovative and popular brands. Ready to capture ‘the field?’ Don’t miss this one!
Responsibilities

Leadership and Management of the strategic marketing direction of the brand; support and management of brand marketing objectives, strategies and philosophies.
Lead and inspire the creation, planning and execution of Field Marketing programs that will drive consumption such as best in class in trade execution through sales support and through executing and communicating the most relevant consumption occasions.
Lead and inspire the creation, planning and execution of marketing programs and events, with a specific focus on communications.
Involve Field Marketing Managers, Field Marketing Specialists and Student Ambassadors on idea generation for the field.
Lead the integration of marketing into key sales initiatives to build brand awareness, brand love, word of mouth and consumption for Brand and product sales.
Infuse global and national strategies, objectives and philosophies in the field.
Set regional plans across all regions including clear objectives & goals for Field Marketing Managers and Specialists/ and Student Ambassadors to ensure accountability to their key deliverables.
Ensure understanding of the consumer in various fields which forms the basis of local idea generation and execution with a strong view on regional differences.
Work closely with and assist the National Marketing Manager / Brand Manager in definin