Internal Brand Communications Specialist

2 years ago3291 views
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Advertised By:Agency
Job Type:Contract
Description
Internal Brand Communications Specialist (12-month Fixed Term Contract)BryanstonA key requirement of the role is to create appealing, fresh, unique, and awe-inspiring content for publishing across Restaurant Support Centre (RSC) and Field Communication channels, for an array of audiences.The role primarily requires an advanced level of copywriting for a variety of platforms, including but not limited to newsletters, posters, e-Zines, emailers, mobile-app, and video. Much of the role entails editing, proof-reading, re-writing, enhancing copy; however, a fair amount of the role would be to create content that’s aligned to our external brand tone, ensuring we deliver superior brand messaging on every piece of material developed. A knack for clever copy, on trend colloquial speak, and solid writing abilities, that can tell compelling stories is critical. Prioritised responsibilities:Brand Communications Specialist - 80%Complete oversight of all Field and RSC Communication platforms, with responsibility for its performance, governance, and compliance thereofTake responsibility for timeous delivery of messaging into the field by analysing the HR, Marketing, Ops, Supply Chain, and Training calendars and developing corresponding communications/ lead-time schedules for each platform;Create content for sharing on all internal communication platforms, that’s educational, entertaining, inspiring, or purposefully createdEnsure tone of content is aligned to established Brand GuidelinesEvaluating communication briefs from internal stakeholders and establishing most appropriate platform, to efficiently deliver on-brand content into the system.Once evaluated, assist with scripting content briefs for internal brand campaigns, that will be trafficked into the Internal Brand StudioCopywriting, proof-reading, editing, and deploying of internal communication messages across companywide platformsConstant evaluation of messaging to ensure it’s aligned to the KFC Brand’s values, broader business objectives, to always deliver an innovative and positive internal brand experience, that shifts the dial on employee engagementLink supporting documentation, and final published content, on tool agreed upon with IT, for ease of audience retrievalEnsure continuous improvement in communication by tracking and monitoring message dissemination, identifying opportunities for more effective communication;Ensure communication execution is aligned to the budgetVideo Creation as required for amplification of content: End to end Creative Process & People Management -Conceptualisation, copy crafting and compiling, postproduction management, Location identification and Franchise Partner involvementManaging compliance to all editorial policies and guidelines for each of the communication platforms;Make informed recommendations on when and how messages are disseminated;Internal Brand Studio: Team Collaborator - 20%In partnership with the rest of the Internal Brand Studio team, the Internal Br

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