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Company: Pathcom IT SolutionsRole: Independent Contractor (Freelance)Location: RemoteReports to: CEO / Founder / Director1. The OpportunityPathcom IT Solutions is a growing IT service provider looking for a proactive, strategic-minded Digital Content Creator & Marketer. We don’t just need someone to "post on social media"; we need a Digital Content Creator & Marketer who can translate our technical expertise into a compelling narrative that attracts new business-to-business (B2B) clients & Home Based Clients.Your goal is simple: Increase brand authority and generate qualified leads.2. Key Responsibilities• Strategy Development: Design a monthly content calendar that aligns with Pathcom’s core services (e.g., Managed IT, Cybersecurity, Cloud Solutions, On-site I.T Support etc.).• Multi-Format Content Creation: * LinkedIn: Design high-authority carousels, thought-leadership posts, and company updates.o Case Studies: Interview our team to turn successful projects into "Problem/Solution" success stories.o Short-form Video: Create simple, professional videos/reels explaining IT tips or showcasing what we do.o Copywriting: Write engaging, jargon-free copy for social media and email newsletters.• Lead Generation & Distribution: * Actively engage with potential clients on LinkedIn.o Suggest and implement "Lead Magnets" (e.g., a "Cybersecurity Checklist for Small Businesses").o Manage small-scale digital ad campaigns (optional but preferred).• Analytics: Provide a monthly report on engagement, reach, and—most importantly—inbound inquiries.3. Skills & Qualifications• Experience: 2+ years in B2B marketing or content creation (IT/Tech sector experience is a major plus).• Technical Literacy: Ability to understand IT concepts and simplify them for a non-technical audience.• Mindset: A "hunter" mentality. You aren't just looking for "likes"; you are looking for ways to open doors for our sales team.4. What We Offer• Autonomy: We trust your expertise. You own the creative direction.• Growth: As Pathcom grows through your efforts, there is potential for a long-term, expanded retainer.• Flexibility: This is a contract-based role with flexible hours.Please email your CV to carl@pathcomitsolutions.co.za
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