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To start 1 July 2022JOB DESCRIPTIONThe Marketing Manager is responsible for leading and driving integrated marketing and communication strategies and plans to meet global growth objectives. Creates best-in-class global brand plans to increase product awareness and reach customers through new and innovative methods across product lines and applications. Provides direct leadership from strategy to design/creation and implementation of launch materials for new products. RESPONSIBILITIES: Develops global brand strategy for new product line- planning & project management. Leads execution and implementation of integrated communication plan including collection of customer needs, translation into creative briefs, management of creative process, and global launch communication planning. Lead product commercialization activities for products to include revenue forecasts, demand planning, coordination of promotional material, creation/update of marketing materials, sales field support, convention planning duties, implementation of sales training. Collaborate, align and interact with functional experts/senior executives; partners with other departments to implement tactics and initiatives to drive growth and commercial sales. Manage global product portfolio plans and execute the plan including customer needs analysis and gap identification, new product development and launches, product obsolescence, competitive landscape and activity, value creation and messaging, and ongoing pricing/cost management to ensure sustained profitability. Work closely with Regional/Global teams to develop pricing strategies for both existing and new products within the portfolio and unmet needs space. Manage marketing launch plans to include brand strategies, market research, competitive assessments, product positioning, media plans, public relations and marketing programs, while measuring and tracking market acceptance and ROI. Manage sales tools, promotional literature and other product-related tools geared towards internal and external customers. Create strategic plan for revenue growth for Global Product line and manage execution of tactics within budget guidelines.QUALIFICATIONSSKILLS & EXPERIENCES REQUIRED: Bachelor Degree in Business Marketing or related field. At least 6 years of Strategic Marketing, Product Marketing Management, Product Development and Brand Management in retail industry. At least 6 years of experience developing and implementing marketing strategies. Experience working broad scope strategic marketing activities including creating and articulating vision for brand strategy and new and existing product concepts. Experience in managing the creative development process working with internal and external resources (e.g. marketing agencies). Demonstrated collaborate skills and make bold business decisions. Demonstrated presentation and communication skills. https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMTA5XzkyMTE2X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1238160&xid=1109_92116

Kalk Bay

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The purpose of this role is too Inspire people to live active lives and to ensure that the individual and club sales goal is achieved on a monthly basis by promoting and marketing Virgin Active as the preferred choice in the fitness industry. * To at all times do your bit towards achieving our *Vision* of being The World’s Most Loved Exercise Brand; to live and role-model our *Values* of Insatiable Curiosity, Delightfully Surprising, Heartfelt Service, Red Hot, Smart Disruption and Straight Up; and to bring to life our *People Promise* of Be Yourself and Go Together, Work Hard and Dream Big * Plan each day and month in advance, in order to generate new leads, book new appointments, and present to customers with the objective of making sales to successfully reach and exceed a pre-defined sales target. * Record activity inputs using the tools and systems provided by Virgin Active, in line with timelines and procedures set. * Abide by the Virgin Active sales processes and systems provided by Virgin Active. * To maintain up to date, comprehensive knowledge and understanding of VASA products, as well as in comparison to competitors. * To expand the customer base and strengthen the loyalty of existing customers through service calls to increase sales referrals, and ongoing development of networks and relationships. * To understand prospective members’ individual interests and requirements, building rapport and matching their interest and needs with our product. * Close sales by overcoming objections with the support of the Sales Manager and/or Regional Sales Coach. * Report to the Sales Manager regarding reviews, and analyse objectives and planned activities. * To review and analyse sales data and statistics, to plan effectively for the future with the aim to increase sales and enhance our brand image. * Participate in sales meetings by sharing best practice, ideas and making recommendations to generate new leads, increase sales, etc. * Inform the local consumer of Virgin Active through activating unique marketing opportunities local to your club E.g. Attend, arrange, prepare, promotions, health days and corporate / community events as well as in-club events as a Virgin Active brand ambassador. *Key Performance Indicators (KPIs) – what success looks like!*Management of the following key factors: * Successful monthly club membership sales in line with or exceeding monthly budget set. * Maintain minimum volume criteria on inputs in terms of contacts, setting appointments and sales presentations, to ensure successful achievement of goals. * Maintain an acceptable performance ratio on these inputs (CA 25%, Show 60% and Close 70%) to ensure successful achievement of sales goals. * Represent Virgin Active in line with its processes, policies, brand standards and values. * Complete all administrative processes and procedures as required by the company, timeously. *We’d like you to have…* * Relevant marketing and promotions experience * Presentation skills https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xNTU1XzM3MzEzX180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ==&jid=1231363&xid=1555_37313

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