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Manager of Social Media & Insight - Travel Industr

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Responsibilities & Duties Lead the design and evolution of the company’s social media strategy that is global in its reach but local in its storytelling, that grows brand engagement, reaches target audience (existing and new) and, as a result, increases conversionServe as the social media expert within the company, maintaining a cutting-edge understanding of best practices, features, strategies, channels and tacticsCreate and manage the social media calendar and content based on the company’s product marketing priorities and broader cultural and industry trendsDaily community management and social customer serviceDesign and execute monthly social media reporting on key metrics, including growth in followers, engagement, traffic and conversions. Create and share out monthly performance reporting, including with senior leadership. Uncover insights and develop actionable recommendations for how to move the brand forward in social media based on performance.Influencer outreach marketing, developing brand credibility and promoting awareness of our brand to larger or new audiencesSupport local camp teams and local social media channels in growing their engagementDevelop an approach for experimenting, testing and measuring social media featuresPropose social media and campaign-specific KPIs and benchmarks to achieve and bypass brand goals and objectivesWrite for the company blog found on the websiteContribute to campaign-specific or new business projects as directed by management from time-to-time Requirements & Qualifications Five years of experience working directly on social media and digital strategyAn ability to work in a fast-paced environment, prioritize and deliver against changing priorities, multiple stakeholders and aggressive deadlinesExtremely well-versed in social media and digital technologies, constantly informed on industry developments, including consumer trends and new technologiesKnowledge of digital PR, influencer and social marketing with a solid understanding of how to create engaging experiences and articulate them through a multitude of social, digital and mobile channelsExperience with social / digital scheduling tools approaches to measurement / metrics and reportingAble to work with and advise teams and stakeholders from around the world with differing levels of social media knowledgePhotoshop, photography and videography skills are a plusExperience or passion for the travel or safari industries is preferred, but not required Required Work Practices Across all interactions, promote the image of the commercial team as a best in class externally with our clients and internally with our key stakeho... https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS84NzM1MTg1NjE/c291cmNlPWd1bXRyZWU=&jid=1305132&xid=873518561

Higgovale

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We are looking for a Marketing Assistant to support the Brand Manager in developing and implementing effective brand-building strategies. The successful candidate will be a highly organized individual who has excellent attention to detail. The candidate must be creative, results orientated, and have a passion for all things related to Brand and Marketing. An analytical mind and research skills are essential to this job. You must be an excellent communicator and team player. Your goal will be to increase brand awareness through effective marketing plans and campaigns. Responsibilities: Support the Brand Manager and be a brand guardian of all branded elements e.g., visual, and verbal identity, marketing materials, and in-camp materials across all platforms- Print to DigitalPresent and execute creative ideas for marketing activitiesManage all branding, collateral on agent platforms including the Info Zone, Agent Zone, Dropbox, WETU, and SafariCataloguing and managing all brand assets e.g., photography, videography, and final branded materialsCoordinate marketing requests from RMM, sales, procurement, and other teams Ability to take briefs from other departments, dissect the briefs and ensure that an in-depth brief is provided to whoever needs to action it e.g., designer, operations, or a third=party supplierTrack budgets to maximize gains and reduce costsManage supplier portfolio for procurement purposesManaging the payment processes between the regions we operate in e.g., CE, LPO and InvoicesPrepare reports on brand performance and quarterly outputFull procurement of brand needs e.g., sourcing suppliers, providing costs, presentations on branded items to meet brand production requirementsManage the daily tasks, brief the designer, and ensure deadlines are metUtilize the task management system and ensure all tasks are inputted onto this system for tracking and deadline settingProject assistance on key brand tasks for the financial year – Annual Report, Uniform, In-House Magazine, Branded items for Camp Requirements: Tertiary qualification in marketing with 3 – 5 years of experience in the brand spacePassionate about Positive Impact, conservation, and sustainabilityProven experience assisting senior team membersFamiliarity with the latest marketing trends and best practicesAbility to conduct research and analyze dataOrganizational skills and experience in meeting tight deadlinesAbility to deliver a consistently high level of workAbility to work well and consistently in high pressured situationsExcellent communication and teamwork skillsAbility to drive projects forward, manage a... https://protool.gumtree.co.za/external-link-browser.html?url=aHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8xODc3ODI5MjE0P3NvdXJjZT1ndW10cmVl&jid=1305133&xid=1877829214

Higgovale