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Don't hitch customers' emotions to your brandwagon
We want our customers to feel emotion for our brand...or do we? Take caution.
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Growth Hacking Simplified
Michael Sugden, the CEO of VCCP, recently called “growth hacking” the single most annoying phrase in marketing today. That might be true, but it is a phrase we’re going to hear a lot more about in 2018 and beyond. Growth hacking is essentially a catch-all for data-driven marketing; the process of analysing, testing and retesting ideas in order to achieve the best results.
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What is a shelf company?
Many entrepreneurs going into business for the first time will opt to buy a shelf company. A shelf company is a registered company is a corporation that’s formed and then “put on a shelf” where it will age for several years. The company doesn’t engage in real business and often has no real assets. You can effectively purchase the company. It’s a quick fix if you don’t want to go through the hassle of registering a business.
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