Brand loyalty is a big thing amongst motorists and especially in South Africa. The likes of Toyota and Volkswagen have the biggest dealer bases in the country, and that is down to years of commitment to the brand.
Subaru might not be the first name that springs to mind when thinking about South African automotive culture. However, the Japanese automaker has managed to create a unique brand identity that goes beyond just producing reliable vehicles.
The fanatical loyalty of Subaru owners is a testament to the company's ability to connect with its customers on a deeper level.
Subaru owners are some of the most dedicated and loyal to their brand. There are a couple of reasons why some people don't want to drive anything else other than a 'Scooby'.
Unique style
Subaru offers a diverse range of models to cater to various needs and preferences. From the sporty WRX to the family-friendly Ascent, there is a Subaru for everyone. Even their sedans come equipped with powerful engines and all-wheel drive, making them versatile and appealing to a wide range of customers.
Rally heritage
If Subaru has one 'claim to fame', it's their Impreza WRX STI. The model can is often depicted as a poster for rally racing and performance with its famous Boxer engine. Owners know that they will get raw performance and exceptional traction and handling, despite the weather, thanks to symmetrical all-wheel drive.
Its presence is appreciated
The roads are filled with offerings from automakers like Toyota, Volkswagen, Suzuki, Hyundai, and Kia, etc, so seeing one is as routine as putting on your shoes. You often have to do a double take at specific Subaru models because they are so few and far between on the road, and they can be considered an appreciated commodity.
Safety
Another reason Subaru has such fierce customer loyalty is that it makes some of the safest cars on the road. Subaru's vehicles are equipped with advanced safety aids such as EyeSight technology that consistently earn them top government test scores and safety awards.
The fanatical loyalty of Subaru owners can be attributed to a combination of factors, including the brand's commitment to reliability, safety, and longevity, as well as its strong brand identity and connection with its customers.
By keeping up with trends and offering a diverse range of models, Subaru has managed to maintain its loyal customer base and attract new fans. It's clear that owning a Subaru is more than just having a reliable car – it's about being part of a community that shares a love for adventure, family, and the great outdoors.
Want to experience a Subaru for yourself? Get it on Gumtree! Browse the wide range of ‘Scooby’s’ up for sale on Gumtree and see what the fuss is about.
Now that you've got the knowledge, it's time to shop! Head to gumtree.co.za or your Gumtree app (click for Apple & Android), and don't forget to use your location settings to find local service information close to home.
