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Digital Analytics and Insights Manager
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General Details
Description
KEY RESPONSIBILITIES
Insights and Reporting
- Contribute to the design and creation of reporting strategies and templates
- Lead execution of complex reports, identifying patterns and trends, and translating insights into actionable recommendations
- Create and manage scalable reporting and dashboards to monitor marketing KPIs, highlight areas for improvement, and influence strategy
- Define key metrics for management reports with key stakeholders
- Develop a data, insights, and analytics roadmap to improve existing tools, processes, and journey towards full attribution
- Grow the volume of identifiable customers within digital channels and share data across channels for Omni-channel success
Data and Analytics Strategy
- Recommend improvements to data and analytics systems and platforms
- Lead projects related to digital marketing, driving insights and channel performance analysis
- Communicate findings effectively at all levels, from teams to executives
Stakeholder Engagement
- Identify stakeholders, understand their needs, and support communication of business information and decisions
- Collaborate with senior data analysts to establish reporting goals and data visualisation strategies
- Ensure high data quality and reliability of metrics
- Provide strategic advice on channel expansion, optimisation, and business growth
Digital Marketing Strategy and Roadmap
- Contribute to digital marketing strategy by providing insights for initiative implementation
- Use a data-driven approach to inform strategy, collating insights from analytics and other data sources
- Continuously improve digital data strategy to support business KPIs and digital asset performance
Data Exploration & Analysis
- Conduct research and select relevant information to analyse key themes and trends
- Provide insights and analytics to enable digital optimisation techniques
- Analyse landing page user journeys, UX, and AB testing to understand user intent and conversion paths
Continuous Improvement
- Review existing operations and implement innovation processes to generate new ideas
- Solve challenging business problems creatively and efficiently
- Use insights to drive innovative capabilities scalable across the business
- Support MarTech onboarding and implement solid processes
Personal and Organisational Capability Building
- Develop own capabilities through formal and informal training and coaching
- Maintain knowledge of technology, regulations, and industry best practices
- Identify team development needs, plan and implement actions to build capabilities
- Provide training or coaching in area of expertise to improve performance
Leadership and Performance Management
- Commun
https://www.jobplacements.com/Jobs/D/Digital-Analytics-and-Insights-Manager-1257161-Job-Search-01-29-2026-04-37-09-AM.asp?sid=gumtree
Id Subtitle 1348317282
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