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Digital Analytics and Insights Manager

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General Details
Advertised By:Agency
Company Name:Job Placements
Job Type:Full-Time
Description

KEY RESPONSIBILITIES

Insights and Reporting

  • Contribute to the design and creation of reporting strategies and templates
  • Lead execution of complex reports, identifying patterns and trends, and translating insights into actionable recommendations
  • Create and manage scalable reporting and dashboards to monitor marketing KPIs, highlight areas for improvement, and influence strategy
  • Define key metrics for management reports with key stakeholders
  • Develop a data, insights, and analytics roadmap to improve existing tools, processes, and journey towards full attribution
  • Grow the volume of identifiable customers within digital channels and share data across channels for Omni-channel success

Data and Analytics Strategy

  • Recommend improvements to data and analytics systems and platforms
  • Lead projects related to digital marketing, driving insights and channel performance analysis
  • Communicate findings effectively at all levels, from teams to executives

Stakeholder Engagement

  • Identify stakeholders, understand their needs, and support communication of business information and decisions
  • Collaborate with senior data analysts to establish reporting goals and data visualisation strategies
  • Ensure high data quality and reliability of metrics
  • Provide strategic advice on channel expansion, optimisation, and business growth

Digital Marketing Strategy and Roadmap

  • Contribute to digital marketing strategy by providing insights for initiative implementation
  • Use a data-driven approach to inform strategy, collating insights from analytics and other data sources
  • Continuously improve digital data strategy to support business KPIs and digital asset performance

Data Exploration & Analysis

  • Conduct research and select relevant information to analyse key themes and trends
  • Provide insights and analytics to enable digital optimisation techniques
  • Analyse landing page user journeys, UX, and AB testing to understand user intent and conversion paths

Continuous Improvement

  • Review existing operations and implement innovation processes to generate new ideas
  • Solve challenging business problems creatively and efficiently
  • Use insights to drive innovative capabilities scalable across the business
  • Support MarTech onboarding and implement solid processes

Personal and Organisational Capability Building

  • Develop own capabilities through formal and informal training and coaching
  • Maintain knowledge of technology, regulations, and industry best practices
  • Identify team development needs, plan and implement actions to build capabilities
  • Provide training or coaching in area of expertise to improve performance

Leadership and Performance Management

  • Commun
Id Subtitle 1348317282
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Job Placements
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