Marketing Manager-(Graphic Design backround)

CLOTHING/FASHION INDUSTRY

A flare for utilising your graphic designer background to envision and create designs, brochures, posters, promotions etc., which match the quality and distinction of our products, needs to be linked to your experience in marketing in a retail environment with the opportunity to combine these to enhance the demand for our brand.

Duties & Responsibilities:

Passion is what should drive you to fulfil the following:

ï· Create and implement a marketing strategy

ï· Conduct and utilise research of customer spending and sales trends

ï· Organise, implement and analyse special promotions

ï· Organise, implement and analyse outcomes of promotions and advertising

ï· Seek new methods to enhance sales

ï· Have an existing and create a new network of contacts to create awareness of the brand

ï· Have a good knowledge of suppliers of printing/packaging and other materials

ï· Demonstrate the ability to design appropriate advertising material for store presentation using your graphic design experience.

ï· Build on customer relationships by introducing in store data to promote loyalty towards our brand

ï· Improve and encourage relationships with agents and assist them with product marketing.

ï· Establish good working relationships with the shop assistants to promote co-operation and buy in of all marketing/advertising endeavours.

Desired Experience & Qualification

Must have:

ï· A retail marketing background

ï· Be familiar with retail advertising strategies

ï· Bring a vision to fruition

ï· Experience in creating appropriate designs of advertising/marketing material aligned to a brand

ï· Analytical /research skills to determine what works and what does not

ï· A tertiary qualification in graphic design and/or marketing

ï· An understanding of market trends and market segmentation

ï· Independence of thought but flexible enough to listen to others opinions